Hong Kong Film Producer and Chinese Artist Launch CHOOSE BRISBANE Campaign
Esteemed Hong Kong film producer Nansun Shi and leading Chinese-born contemporary artist Cai Guo-Qiang are among the faces of a campaign to promote Brisbane, Australia's new world city.
Brisbane is host of both the Asia Pacific Screen Awards and the 2014 G20.
The Choose Brisbane campaign, by economic development board Brisbane Marketing, invites Hong Kong and Chinese decision-makers to consider Brisbane for business and investment, study and conventions when looking to do business in Australia.
"Brisbane is honoured to have Nansun Shi and Cai Guo-Qiang as advocates for our city," said Brisbane Lord Mayor Graham Quirk at the Hong Kong launch of phase two of the campaign today.
"Ms Shi was International Jury President for the Asia Pacific Screen Awards in 2011. The awards are now hosted by Brisbane so their involvement in our campaign is a wonderful endorsement.
"Cai Guo-Qiang has a long association with Queensland and our Gallery of Modern Art will host his first solo exhibition in Australia from November.
"Other new faces of the campaign include Brisbane-based cervical cancer vaccine pioneer Professor Ian Frazer and game developer Halfbrick which produced Fruit Ninja, one of the world's most successful mobile apps."
Speaking at the Renaissance Harbour View Hotel, Wanchai, Cr Quirk said the Choose Brisbane campaign had been enormously successful since its initial launch in Hong Kong in March.
"Choose Brisbane has so far reached 2.1 million people across Asia through digital advertising, while the website has so far attracted more than 45,000 visitors," said Cr Quirk who is in Hong Kong following the 2013 Asia Pacific Cities Summit in Kaohsiung, Taiwan.
"The campaign reinforces our already strong business and trade ties with Hong Kong and China as well as Brisbane's growing reputation as a trailblazer in the Asia Pacific and our expertise in areas like research, resources, innovation and education."
Cr Quirk said Choose Brisbane was a three-year campaign, predominantly in Hong Kong, mainland China and Singapore but also extending into the UK, Europe, Japan and the United States over the next 12 months.
"Phase two includes a refreshed website (www.choosebrisbane.com) as well as billboards, digital and print media placement in the target markets including Hong Kong and mainland China," he said.
Brisbane Marketing CEO John Aitken said the G20 was one of the campaign highlights, demonstrating what Brisbane offered international investors.
"The image of President Obama and other world leaders has been a powerful tool in the campaign, positioning Brisbane as a global city," Mr Aitken said.