Bop Design Releases New White Paper, WORKING WITH CREATIVE TEAMS

San Diego, CA

Today, Bop Design published the white paper "Working with Creative Teams: How to Reduce Confusion and Maintain Strong Relationships," to help B2B businesses effectively work with marketing firms to accomplish their lead generation and sales goals.

"Graphic designers, webmasters, and even general marketers are not strongly represented on a B2B firm's payroll and many companies opt to outsource these services on a project-by-project basis," says Jeremy Durant, business principal of marketing firm Bop Design.

The five-page white paper covers the following points to successfully building a creative team:

  • Benefits to outsourcing marketing strategies and tactics
  • Best practices to the creative design process
  • How to work with a graphic designer
  • How to work with a web developer
  • How to work with a photographer or videographer

The white paper also defines common designer and developer terminology in order to better communicate needs and concerns with creative hires. Common terminology includes definitions required for printing, HTML, and overall creative management needs.

"As businesses search for a capable outsourced creative team, understanding the creative process and each person's role will help save time and money," says Durant.

Bop Design is a San Diego marketing agency with offices also in Orange County, CA and the New York metro area. Specializing in B2B marketing, Bop Design creates holistic marketing plans geared toward lead generation and business development. Bop Design offers services in branding, logo design, website design and development, responsive web design, SEO, PPC, social media, and content marketing. http://www.bopdesign.com.




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by Barry Kostrinsky