WICKED Plays to Nearly 40,000 at Morrison Center
Broadway's biggest Blockbuster, WICKED, flew out of the Morrison Center on Sunday, May 4, after a 24-performance return engagement in Boise presented by Fred Meyer Broadway In Boise. Close to 40,000 patrons were in attendance this time around. The phenomenon returned by popular demand after a record-breaking run in 2011, providing a significant impact on the local economy once again.
Based on statistical analysis by 'The Broadway League', the New York City-based national trade association for the Broadway industry, the local economic impact of the 2014 engagement of WICKED in Boise can be estimated at over $9 million dollars.
"WICKED is not just Broadway's Blockbuster, now it is Boise's," said James Patrick, executive director for the Morrison Center. "The show's three-week run marks the longest of a professional Broadway touring production in Idaho. We have made history with WICKED and it has been a catalyst for economic development. From increased hotel and restaurant bookings, to providing local employment and beyond, WICKED has paid dividends in our community on so many levels."
There was a special performance of the hit musical to help raise funds for the Idaho Foodbank, raising enough funds to help provide the food for nearly 100,000 meals. Many of the cast and crew attended the event.
"With their efforts to help fight hunger in our community, the effects of the cast and crew of 'Wicked' will last far longer than their time on stage in Boise," said Karen Vauk, President and CEO of The Idaho Foodbank.
Fred Meyer Broadway in Boise Season subscriptions will be accepted May 12th. Prices, including all fees and parking, start at just $189.00 for ALL four shows on subscription (3 show season also available starting at $140.00). For more information, patrons can visit BroadwayInBoise.com or call the subscriber hotline at 208-426-1111.