Hand to God's Targeted Ads in Playbills
Hand to God's Targeted Ads in Playbills
#1Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 11:49am
I attended The Visit last night and noticed the show specific targeted ad for Hand to God.
"REVENGE IS A DISH
BEST SERVED COLD...
OR WARM...
OR HOT...
LIKE CHITA."
On the train, another theatergoer was thumbing through their playbill for Fish in the Dark and I spotted that ad, which I believe was: "SEE YOU IN HELL, LARRY"
I know there was a different one for The King and I, which I saw last Thursday, but I don't have that playbill handy.
It's pretty clever marketing campaign and I was wondering if others might be able to share the captions for other shows I have yet (or won't get a chance) to see.
#2Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 11:51am
I love these!!! I've only seen ones you've mentioned but would love to see or here about more!
neonlightsxo
Broadway Legend Joined: 7/29/08
#2Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 11:57amConstellations said "Jake, I wish I knew how to quit you."
#3Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 12:16pm
In the Hedwig playbill it was " Why so angry? I'd be happy with an inch".
I am a firm believer in serendipity- all the random pieces coming together in one wonderful moment, when suddenly you see what their purpose was all along.
#4Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 12:18pm
For Hedwig, "Why so angry? I'd be happy with an inch."
ETA- ^You beat me to the punch while I went into the other room to get my playbill.
These ads are a great idea. The marketing for this show has been a lot of fun to watch between the ads themselves and the different ticket promotions they've cooked up. I'm looking forward to seeing what they make of the reviews the show has received.
Updated On: 4/9/15 at 12:18 PM
#5Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 12:20pm
The King and I playbill says
I'm all about "Getting To Know You." For a good time, call 212-239-6200.
Updated On: 4/9/15 at 12:20 PM
peacelovemagic1
Stand-by Joined: 11/18/12
#6Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 12:23pm
Fun Home has "My home is always fun, baby"
Hairspray0901
Broadway Legend Joined: 12/29/08
#7Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 12:40pm
just checked my curious incident playbill:
"WHAT ABOUT THE CURIOUS INCIDENT OF YOUR MOM IN MY BATHTUB" lol.
The Barricade Babe
Swing Joined: 4/9/15
#8Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 12:48pm
Love these! Gentlemen's Guide also has similar stuff on their social media that's pretty funny (i.e. We love to Wrap! when Holler If Ya Hear Me opened, etc etc.)
#9Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 12:57pm
The Audience:
Helen, you can rule me all night long
and twice on Wednesdays.
#10Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 1:08pm
None in Heidi Chronicles, The Audience, Finding Neverland, An American in Paris, Skylight, On the 20th Century...
"Mostly, I loved the size of these people's emotions. Nobody has emotions this size anymore. Outsized emotions. Operatic emotions. Kushemski and Vanda are like Tristan and Isolde, they're Paolo and Francesca. Nobody's in total thrall like this anymore. Nobody's overcome by passion like this, or goes through this kind of rage." Thomas, Venus in Fur
#11Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 1:31pm
I just posted the one from The Audience above...
#12Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 2:26pm
There isn't one in the Gigi opening night Playbill. I guess they are trying to appeal to a certain audience.
#13Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 4:20pm
Something Rotten's was nice and simple:
"ROTTENER (with arrow pointing down to Tyrone)"
Just a peace of my mind.
#14Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 4:25pm
I don't think they necessarily make it into every Playbill. At Fun Home last night I didn't see any ad for Hand to God.
I am a firm believer in serendipity- all the random pieces coming together in one wonderful moment, when suddenly you see what their purpose was all along.
#15Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 4:27pm
Nothing in Matilda. I agree, these will probably only be present in show geared to adults.
theatergoer3
Stand-by Joined: 4/13/13
#16Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 5:02pm
"Something Rotten's was nice and simple:
"ROTTENER (with arrow pointing down to Tyrone)""
When did you attend the show ? I looked through mine and couldn't find it.
#17Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 5:12pm
" When did you attend the show ? I looked through mine and couldn't find it. "
This past Tuesday, April 7th. I can take a pic when I get home.
Just a peace of my mind.
#18Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 5:26pm
Wow, that's awesome. Shows do pick which other shows' Playbills they purchase ad space for, so it's common for ads to appear in some shows and not others based on the perceived crossover audience.
peacelovemagic1
Stand-by Joined: 11/18/12
#19Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 5:27pm
They are only in April playbills, so if a show has not yet switched over for some reason, you will not get them. I know Fun Home has them, my playbill from yesterday has one.
#20Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 5:44pm
Ya. When the next month's edition of Playbill gets shipped to the theatre, they will continue to finish passing out the old issues until they run out. Some areas of the theatre run out before others, so those areas might begin passing out new issues before others do. Once my friends in the mezz got color playbills while I received b&w in the orch. Mine was the new issue, but I went upstairs to grab myself one in color.
bfreak
Broadway Legend Joined: 5/6/11
#21Hand to God's Targeted Ads in Playbills
Posted: 4/9/15 at 5:55pm
When I saw Fish in the Dark on April 1, they gave me a March Playbill but the ad that says "See Ya in Hell, Larry" from Hand to God was indeed in there so maybe it's April for all shows. I definitely don't see them doing an ad in Wicked or The Lion King, Aladdin, or Matilda though. :)
#22Hand to God's Targeted Ads in Playbills
Posted: 4/11/15 at 1:56pm
Bump- any others out there? These are fantastic. I'd love to see pix of the ads if anyone was willing to upload them.
#24Hand to God's Targeted Ads in Playbills
Posted: 4/11/15 at 2:37pm
Those are the only two that I have. Every other Playbill I have from shows like GIGI, SOMETHINGS ROTTEN, VISIT etc. don't have these in it, so I guess they just started putting them in.
