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Side Show Artwork

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Tag
Broadway Legend
joined:11/19/05
Side Show Artwork
Posted: 8/25/14 at 01:30am
Side Show Artwork


With possibly the worst tagline "It will never leave you".
Via Deadline

jacobsnchz14 Profile Photo
jacobsnchz14
Broadway Legend
joined:12/13/06
Side Show Artwork
Posted: 8/25/14 at 01:43am
I actually kind of like it. The tagline is so-so.
CATSNYrevival
Broadway Legend
joined:3/1/04
Side Show Artwork
Posted: 8/25/14 at 03:03am
This is the first I've seen it with the twins included. It's so flashy and so vastly different from the look of this production. It's like the show is one thing and the artwork suggests it to be something completely different which could work to get butts in the seats initially but I just don't know if it will work in the long run. Maybe they didn't want it to look too circus like and have people confuse it with The Elephant Man which has very beautiful side show like artwork.
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mjohnson2
Broadway Star
joined:11/2/13
Side Show Artwork
Posted: 8/25/14 at 03:11am
It certainly looks nicer with the artwork, but that "O" still drives me crazy every time I look at it. So pointless and ugly.
Anything regarding shows stated by this account is an attempt to convey opinion and not fact.
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mikem
Broadway Legend
joined:8/5/04
Side Show Artwork
Posted: 8/25/14 at 06:52am
"It will never leave you" sounds like the tagline for a horror movie to me. They should use, "I will never leave you" instead.
"What was the name of that cheese that I like?" "you can't run away forever...but there's nothing wrong with getting a good head start" "well I hope and I pray, that maybe someday, you'll walk in the room with my heart"
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gleek4114
Broadway Legend
joined:5/24/13
Side Show Artwork
Posted: 8/25/14 at 07:30am
I have mixed feelings about this artwork. The lettering doesn't really bother me but when you put it with the silhouetted twins it kind of looks a bit cheap to me. And I agree that tagline has got to go. Using the word "It" implies that they are less than human, they are freaks which in my opinion is completely opposite what the show stands for. Also this is not the only artwork to feature the twins, both the La Jolla and Kennedy Center artwork did as well. I understand with this artwork they were trying to go for the "glitz and glamour" but I think in this case it was a misfire.
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qolbinau
Broadway Legend
joined:6/29/08
Side Show Artwork
Posted: 8/25/14 at 07:37am
By "it" I don't think they are referring to any particular person, they are referring to the show. i.e., The show will never leave you.
Younger Brother Profile Photo
Younger Brother
Broadway Star
joined:8/27/12
Side Show Artwork
Posted: 8/25/14 at 07:40am
I think it's a bit too "Frank Marino's Divas", especially for a musical that's pretty hard going but I guess that could be why they're going for a lighter approach for the poster?
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CapnHook
Broadway Legend
joined:5/12/03
Side Show Artwork
Posted: 8/25/14 at 07:44am
If their arms were up it'd be DREAMGIRLS.

That tag line implies that something will never leave you, i.e. haunt you. Like herpes. It's horrible. It doesn't spark interest or make you curious. It says "RUN AWAY AND DON'T LOOK BACK!"
"The Spectacle has, indeed, an emotional attraction of its own, but, of all the parts, it is the least artistic, and connected least with the art of poetry. For the power of Tragedy, we may be sure, is felt even apart from representation and actors. Besides, the production of spectacular effects depends more on the art of the stage machinist than on that of the poet."
--Aristotle
CapnHook Profile Photo
CapnHook
Broadway Legend
joined:5/12/03
Side Show Artwork
Posted: 8/25/14 at 07:49am
"Come look at the freaks" would be a better tag line if they paired it with artwork that shows the misshapen circus performers, but in elegant poses so you glimpse into these "freaks'" inner beauty.
"The Spectacle has, indeed, an emotional attraction of its own, but, of all the parts, it is the least artistic, and connected least with the art of poetry. For the power of Tragedy, we may be sure, is felt even apart from representation and actors. Besides, the production of spectacular effects depends more on the art of the stage machinist than on that of the poet."
--Aristotle
gleek4114 Profile Photo
gleek4114
Broadway Legend
joined:5/24/13
Side Show Artwork
Posted: 8/25/14 at 07:57am
^That's what I was thinking.
tazber Profile Photo
tazber
Broadway Legend
joined:5/10/05
Side Show Artwork
Posted: 8/25/14 at 08:31am
Hate the tag line (it sounds like a threat).

Love the poster/artwork.
....but the world goes 'round
Tag Profile Photo
Tag
Broadway Legend
joined:11/19/05
Side Show Artwork
Posted: 8/25/14 at 10:40am
Yes I think the "it" is referencing the show itself and not the twins. But if someone took it that way, then yes it fails as a tagline.
bwayphreak234 Profile Photo
bwayphreak234
Broadway Legend
joined:7/4/10
Side Show Artwork
Posted: 8/25/14 at 10:44am
I love it.
"There’s nothing quite like the power and the passion of Broadway music. "
Younger Brother Profile Photo
Younger Brother
Broadway Star
joined:8/27/12
Side Show Artwork
Posted: 8/25/14 at 10:53am
It's not so much the actual image I have a problem with. It just doesn't really seem to fit the dark tone of the show. It would be more fitting to use the Kennedy Center artwork or something darker.
Up In One Profile Photo
Up In One
Leading Actor
joined:5/27/04
Side Show Artwork
Posted: 8/25/14 at 11:15am
The dark and ominous marketing of the original is probably what kept it from gaining a wider audience the first time around. This plays up on an aspect of the show when they were headliners. Dreamgirls didn't play up on its darker side in its advertising and Dreamgirls was no Motown walk in the park. It's best side was dark and about Effie's self destruction and abandonment.
Liza's Headband
Broadway Legend
joined:5/28/13
Side Show Artwork
Posted: 8/25/14 at 11:33am
Horrendous, misleading, and deceptive.
LizzieCurry Profile Photo
LizzieCurry
Broadway Legend
joined:3/7/05
Side Show Artwork
Posted: 8/25/14 at 11:41am
It looks like Beautiful.
"Don't patronize me, alright?" - BroadwayStar4
brucebossa Profile Photo
brucebossa
Understudy
joined:5/27/14
Side Show Artwork
Posted: 8/25/14 at 11:56am
I don't get how it looks like BEAUTIFUL except they are both in the yellow/gold colors for background.

Updated On: 8/25/14 at 11:56 AM
RippedMan Profile Photo
RippedMan
Broadway Legend
joined:8/14/05
Side Show Artwork
Posted: 8/25/14 at 12:37pm
Well, the Elephant Man beat them to it with a better design theme. So now we get a rehash of Dreamgirls. Which makes 0 sense.
Smaxie Profile Photo
Smaxie
Broadway Legend
joined:9/26/05
Side Show Artwork
Posted: 8/25/14 at 12:40pm
Seamgirls?
Begin at the beginning and go on till you come to the end: then stop.
LizzieCurry Profile Photo
LizzieCurry
Broadway Legend
joined:3/7/05
Side Show Artwork
Posted: 8/25/14 at 12:42pm
Thread over.
"Don't patronize me, alright?" - BroadwayStar4
greensgreens Profile Photo
greensgreens
Stand-by
joined:10/14/09
Side Show Artwork
Posted: 8/25/14 at 01:56pm
It looks like the designs for the Dreamgirls movie, which were cool, but totally appropriate for that show specifically. Using the same concept (even adopting a lyric line for the tag) is not going to work. These sisters never worked the club circuit, did they? Or maybe they're trying to downplay the rather dark elements, but that seems silly...

I am utterly confused as to why they didn't take some tips from American Horror Story and jump on that Freak Show bandwagon a bit with the design. Even if it looked slightly like The Elephant Man (which I highly doubt people are going to confuse this with), that would sell tickets. Sometimes, moreso lately than in the past, I just don't understand show marketing anymore. It used to be about creating lasting images evocative of the production (i.e. the Phantom's mask and rose) - but not such a direct translation. I can't even remember when the last time I saw a good succinct logo that was up there with the Dewynters work of the 80s and 90s.
ilovebroadway2014 Profile Photo
ilovebroadway2014
Swing
joined:7/15/14
Side Show Artwork
Posted: 8/25/14 at 02:04pm
I really like it. I agree that "It" seems to be about the show, like once you see the show it will really stick with you, not about a particular person our character. I love the poster itself. Beautiful. I can't wait to see it!!
Alix Profile Photo
Alix
Broadway Star
joined:9/10/03
Side Show Artwork
Posted: 8/25/14 at 02:07pm
Side Show Artwork


"I am utterly confused as to why they didn't take some tips from American Horror Story and jump on that Freak Show bandwagon a bit with the design."

Agree 100%. This is the photo that made me want to see the show at the Kennedy Center. Even if they wanted to use an image of just the girls, I'm much more intrigued by their creepy doll look earlier in the show, as in this photo, than the generic '20s showbiz look they went with on the poster. I don't think the poster is horrible in and of itself, but if I didn't know anything about the show, it would not spark my interest in the least. And it would not even enter my mind to think they were conjoined; they just look like two blond ladies standing next to each other. I get wanting to play up the glitzy side of the show to attract audiences, but I have to imagine there are others who would be more attracted to the "freak" aspects. Shouldn't there be at least some attempt to attract not just ANY audience, but an audience that will actually like the show?



"The world only spins forward." ~ 'Angels in America'
Updated On: 8/25/14 at 02:07 PM
RippedMan Profile Photo
RippedMan
Broadway Legend
joined:8/14/05
Side Show Artwork
Posted: 8/25/14 at 02:39pm
Agreed. Just looking through Davenport's logos for his upcoming show - Getting The Band Back Together - I hated them all. There's something to be said for a clean design. And SideShow is just a case of terrible marketing. They don't know what they want the show to be. If anything play up it's romantic elements. Not this glitz/glamour Chicago vibe. Because it doesn't have any of that.

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