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Why doesn't the Lion King have a rush?

JBroadway Profile Photo
JBroadway
Broadway Star
joined:4/6/12
Why doesn't the Lion King have a rush?
Posted: 5/19/14 at 02:50pm
Ok, so I realize that the obvious answer is that they don't NEED to; they are making a huge amount of money from tourists and such, and that a rush is maybe not necessary. But it's surprising because even the most successful shows on Broadway have rush or lotto, and clearly it doesn't hurt their profits. If anything, it benefits them because it opens the door to new audiences who couldn't afford the show otherwise. Other successful Disney shows have also had rushes or lottos. Why do you think Lion King chooses not to have one? (I also realize having a rush or lotto is not the default for any broadway show, but considering how many shows have it, it might as well be)

(also, I'm obviously biased because I love the Lion King)
haterobics Profile Photo
haterobics
Broadway Legend
joined:3/29/14
Why doesn't the Lion King have a rush?
Posted: 5/19/14 at 02:53pm
Most rushes are based on availability, so even if it had one, you'd be lining up needlessly, as every show is sold out. Availability tends to not be a major factor elsewhere, since few shows can move 100% of their seats every performance.
JBroadway Profile Photo
JBroadway
Broadway Star
joined:4/6/12
Why doesn't the Lion King have a rush?
Posted: 5/19/14 at 03:05pm
What about a lotto? Book and Mormon and Wicked, for example, don't sell lotto based on availability. They set aside seats, which Disney could certainly afford to do.
VotePeron Profile Photo
VotePeron
Leading Actor
joined:5/2/13
Why doesn't the Lion King have a rush?
Posted: 5/19/14 at 03:19pm
I believe it is solely because they can sell those seats at $150 easily, and not $37. It's all about the $$. If they sold 20 seats at $37 for 8 shows a week, they would loose nearly 6k a week. The show has been running for 15 years and is still running out, so there's no need to offer it. It's a shame that they dont, but there's no reason.