Comscore

How bout that URINETOWN...errr, I mean BEAUTIFUL...marketing campaign?

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HorseTears
Broadway Legend
joined:3/25/05



While I don't think anything could be as painfully awful as that VAGISIL PRESENTS: THE BRIDGES OF MADISON COUNTY tv spot, can we take a second to talk about the truly lovely design work for BEAUTIFUL? I mean, what says "Beautiful" more than a piss yellow background, and an awkwardly photoshopped vintage image of Carol King perched on a cartoonish keyboard? Ooh and what about that nifty 3-d fx for the the show's wordmark? I don't know which of the producers' grandkids made the poster art in MS Word, but s/he did a great job.

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tazber
Broadway Legend
joined:5/10/05
Eh. Doesn't bother me at all.

....but the world goes 'round
Updated On: 2/2/14 at 08:12 AM
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chewy5000
Broadway Legend
joined:12/1/09
I actually really like these graphics. Whether or not they work for the show is a different question, but I like the style.
IMHO I see Queenie as being more of a brunette...
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Melissa25
Featured Actor
joined:5/20/12
^ I mean, what says "Beautiful" more than a piss yellow background.

Ugh. Totally agree. I just thought they had leftover paint from Big Fish.

Updated On: 2/2/14 at 09:11 AM
Broadwaystar2
Featured Actor
joined:9/4/13
Just like the show, bland and disconnected!
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LizzieCurry
Broadway Legend
joined:3/7/05
I've never liked the typeface or palette used for Beautiful, but... Urinetown?! Really?
"Don't patronize me, alright?" - BroadwayStar4
BroadwayNYC2
Featured Actor
joined:6/16/13
I think it looks better on the Playbill.
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Phyllis Rogers Stone
Broadway Legend
joined:9/16/07
If your piss is that color you need to be drinking more water.
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aasjb4ever
Broadway Legend
joined:3/29/09

This graphic was recently sent out from Playbill Club, and I love it. I keep hoping they’ll make it the key art for the show.

What a colossal piece of crap! It'll probably run for years.
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HorseTears
Broadway Legend
joined:3/25/05
That new graphic is a million times better.
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FindingNamo
Broadway Legend
joined:7/22/03
Here's what Color Wheel Pro has to say:

Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.

Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this color. When overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms. Yellow is seen before other colors when placed against black; this combination is often used to issue a warning. In heraldry, yellow indicates honor and loyalty. Later the meaning of yellow was connected with cowardice.

Use yellow to evoke pleasant, cheerful feelings.
'First the Bastille than the butt plug.' -- M ______
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BobNC
Stand-by
joined:6/30/13
Love this new art which is the new Times Sq billboard just put up.
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aasjb4ever
Broadway Legend
joined:3/29/09

I think BobNC is referring to this new billboard. I love this change!

mrdavidgordon’s photo on Instagram:
http://instagram.com/p/kPT4qnF1Vu/

What a colossal piece of crap! It'll probably run for years.
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RippedMan
Broadway Legend
joined:8/14/05
Why does no show use the billboard above the Sondheim? It seems like great ad space. Is it that expensive?