What is the Marketing Team for BRIDGES OF MADISON COUNTY Thinking?

Liza's Headband
Broadway Legend
joined:5/28/13
So, I have to honestly ask. Who produced this ad spot and who allowed the producers to invest their money in it? I think it's horrendous and looks like a poorly made commercial for a new series on SOAPnet.


"One woman is about to feel something she hasn't felt in years..."
blaxx
Broadway Legend
joined:6/28/05
If you watch it with no sound, you'd be sure it is an ad for Glade AND Trojan.
Listen, I don't take my clothes off for anyone, even if it is "artistic". - JANICE
Jordan Catalano
Broadway Legend
joined:10/9/05
To me it looks like an ad for Summers Eve or Christian Mingle.
Liza's Headband
Broadway Legend
joined:5/28/13
Holy Sh*t. Yes, Jordan. Summer's Eve Douche. I hope someone gets creative with this awful ad and has some fun in the editing room.

But really. Who are they trying to attract with this commercial?
bwayphreak234
Broadway Legend
joined:7/4/10
Looks like a Christian commercial asserting that marriage is a holy thing between one man and one woman.
"There’s nothing quite like the power and the passion of Broadway music. "
Jordan Catalano
Broadway Legend
joined:10/9/05
dramamama611
Broadway Legend
joined:12/4/07
I thought you were exaggerating. I was wrong.
If we're not having fun, then why are we doing it? These are DISCUSSION boards, not mutual admiration boards. Discussion only occurs when we are willing to hear what others are thinking, regardless of whether it is alignment to our own thoughts.
Jordan Catalano
Broadway Legend
joined:10/9/05
I kind of wish she was singing "Somewhere That's Green".
Wynbish
Broadway Legend
joined:4/27/12
This may sound stupid, but do the commercials for the dating website only for farmers play in New York, or is it just a rural, southern problem?
Tag
Broadway Legend
joined:11/19/05
Well isn't that a dreadful wig.
Jordan Catalano
Broadway Legend
joined:10/9/05
"I'm Kelli O'Hara and sometimes I get that 'not so fresh from the farm' feeling"



Updated On: 1/28/14 at 12:59 AM
Liza's Headband
Broadway Legend
joined:5/28/13
"That's why I choose Summer's Eve. Perfectly formulated for a woman's V."
Updated On: 1/28/14 at 01:09 AM
AEA AGMA SM
Broadway Legend
joined:8/13/09
That was probably one of the most unromantic kisses I've seen in a long time that (I'm assuming) was not supposed to be a comedic moment. It looked like a couple of junior high kids who think kissing just means mashing your faces together.
Did you know that every day Mexican gays cross our borders and unplug our brain-dead ladies?
Jordan Catalano
Broadway Legend
joined:10/9/05
Give her a break. She had to kiss Matthew Broderick for a year. That would turn any woman off to wanting to do that again.
dented146
Broadway Star
joined:11/26/05
It reminded me of the Viagra ads.
newintown
Broadway Legend
joined:3/3/10
When the book was published, it was widely considered a gussied up bodice-ripper for suburban housewives. I think the commercial plays straight to that demographic, don't you?
iluvtheatertrash
Broadway Legend
joined:11/9/04
I guess "gussied up" is a way to describe a bodice-ripper that just happens to be beautifully written.
"I know now that theatre saved my life." - Susan Stroman
pli1018
Broadway Star
joined:4/16/07
The marketing team also had dozens of posters up in the tri-state area that incorrectly said previews were beginning on MONDAY, January 17th. January 17th was a Friday.
"Baby? It's Thursday, I'm not pregnant today!"
newintown
Broadway Legend
joined:3/3/10
"I guess "gussied up" is a way to describe a bodice-ripper that just happens to be beautifully written."

These things, like much in art and entertainment, are subjective. What is lowbrow and vulgar to one reader is profound and beautiful to another. The louder (and more sophisticated [gasp! a dirty, dirty word these days]) voices mocked the book (and film), although the book's sales prove many loved it.

This wasn't the first instance of this sort of thing, nor will it be the last.
GoSmileLaughCryClap
Broadway Star
joined:3/25/05
When Ballroom opened, Michael Bennett knew it was the equivalent of a "Women's Picture." He had the marketing team take out full page ads in women's lifestyle magazines.

This ad is doing the same thing in a 21st century approach. The joke is that it looks like a douche ad, but hey, that's their market. It also looks like a Lifetime movie promo.

So they're probably doing the right thing. Go after middle aged suburban women and get them to FORCE their husbands to attend. Or their book-clubs can go in groups without the hubbies.

Another point. For specific market groups, tacky sells.

It didn't work for Ballroom, but this might.
Liza's Headband
Broadway Legend
joined:5/28/13
I do understand who they're going after, and I understand that some of you think it's the right way to go. I'd agree with that, too. But let's just talk about the quality of this ad spot. It isn't even about catering to a particular demographic. It's just poorly produced. Whether you're a 40-year-old housewife or 20-year-old college student is irrelevant. This commercial would not excite anyone. It looks like an SNL spoof.
senorvoce2
Swing
joined:12/7/09
BTW, do the ads say where the show is playing? I didn't see it on the TV ads, and didn't hear it in the radio ads.
best12bars
Broadway Legend
joined:6/29/05
I didn't realize anybody filmed commercials in 4x3 standard ratio anymore.

What is this, 1994?
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3
FindingNamo
Broadway Legend
joined:7/22/03
I can't wait for that telenovela. Will it be on Univision or Telemundo?
"I hate dead people!" -- Joan Rivers. A Piece of Work
newintown
Broadway Legend
joined:3/3/10
I think if the creative team had moved the action to Mexico, changed the title to The Bridges of Oaxaca County, and given it a Latin-flavored score, it would interest me a bit more than it currently does.
LizzieCurry
Broadway Legend
joined:3/7/05
This commercial would not excite anyone. It looks like an SNL spoof.

I was thinking House of Buggin'.
"Don't patronize me, alright?" - BroadwayStar4

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