Comscore

If/Then artwork

GoSmileLaughCryClap Profile Photo
GoSmileLaughCryClap
Broadway Star
joined:3/25/05
If/Then artwork
Posted: 9/9/13 at 05:20pm

Shouldn't Archie and Veronica be walking Scooby Doo in the background?

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best12bars
Broadway Legend
joined:6/29/05
If/Then artwork
Posted: 9/9/13 at 05:27pm
Wow. I hope these paper dolls come with different outfits!

Since I don't know much about the show at all, maybe this artwork captures some aspect of it. Just in case it doesn't, I've always had a fondness for paper dolls.
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3
best12bars Profile Photo
best12bars
Broadway Legend
joined:6/29/05
If/Then artwork
Posted: 9/9/13 at 05:28pm
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3
CATSNYrevival
Broadway Legend
joined:3/1/04
If/Then artwork
Posted: 9/9/13 at 05:47pm
I really hope this turns out to be about something more than a woman turning 40. I liked Next to Normal, but I'm not completely convinced that we need another midlife crisis musical.
tazber Profile Photo
tazber
Broadway Legend
joined:5/10/05
If/Then artwork
Posted: 9/9/13 at 05:54pm
Wow, that is an ugly poster. It tells you nothing about the show and the artwork looks like one of those paint by numbers things.
....but the world goes 'round
Anthony Fremont Profile Photo
Anthony Fremont
Stand-by
joined:6/16/10
If/Then artwork
Posted: 9/9/13 at 05:54pm
^Much less another love letter to New York.
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best12bars
Broadway Legend
joined:6/29/05
If/Then artwork
Posted: 9/9/13 at 05:54pm
And all this time, I thought it was about a woman who wrote SQL code, and this was just her "statement."
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3
Proper Villain Profile Photo
Proper Villain
Stand-by
joined:6/22/10
If/Then artwork
Posted: 9/9/13 at 06:02pm
This is on par with their artwork for Next to Normal, except this NEEDS MORE PURPLE.

Also, how do we know this tells us nothing about the show? Maybe it is about tragic hipster stereotypes on a fine autumn's day in what I assume is a fork in the road in Central Park.

Honestly, the original logo treatment was more attractive, if not a bit perfume advertisement-ish.

Edit: Is this a Fraver?

Edit to my edit: James McMullan, not Fraver.


"Are we being attacked or entertained?" - MST3K My theatre poster/logo portfolio: http://www.listenterprises.com/
Updated On: 9/9/13 at 06:02 PM
Mister Matt Profile Photo
Mister Matt
Broadway Legend
joined:5/17/03
If/Then artwork
Posted: 9/9/13 at 06:06pm
I didn't realize Judy Blume wrote a musical.
"What can you expect from a bunch of seitan worshippers?" - Reginald Tresilian
CATSNYrevival
Broadway Legend
joined:3/1/04
If/Then artwork
Posted: 9/9/13 at 06:12pm
I think the Next to Normal artwork gave audiences a pretty good idea of what the show was about. At face value the eyes, house and jumbled musical staff told us that it was a musical about a normal suburban woman with issues.
Kad Profile Photo
Kad
Broadway Legend
joined:11/5/05
If/Then artwork
Posted: 9/9/13 at 06:17pm
For a multicultural cast, that is one white group.
BwayTday Profile Photo
BwayTday
Broadway Legend
joined:6/2/09
If/Then artwork
Posted: 9/9/13 at 06:27pm
I hope this show has some sort of twist or plays with time or something because unless they are purposely trying to hide some aspects of it it sounds incredibly dull.
bwayphreak234 Profile Photo
bwayphreak234
Broadway Legend
joined:7/4/10
If/Then artwork
Posted: 9/9/13 at 06:29pm
I really don't like it.
"There’s nothing quite like the power and the passion of Broadway music. "
Joviedamian Profile Photo
Joviedamian
Broadway Star
joined:11/9/10
If/Then artwork
Posted: 9/9/13 at 06:32pm
WOW! The woman who is walking in the opposite direction must be pissed she's the only one not getting any face time on that poster. I would call her agent right away!!!
BwayGeek2 Profile Photo
BwayGeek2
Stand-by
joined:3/9/11
If/Then artwork
Posted: 9/9/13 at 06:37pm
I actually think this artwork looks kinda cool, very different - kind of like a Lincoln Center ad. And I cannot wait to see Idina.
Jordan Catalano Profile Photo
Jordan Catalano
Broadway Legend
joined:10/9/05
If/Then artwork
Posted: 9/9/13 at 06:41pm
"I didn't realize Judy Blume wrote a musical."

It's about a 40 year old woman who gets her first period. It's like CARRIE, but with more blood.
Kad Profile Photo
Kad
Broadway Legend
joined:11/5/05
If/Then artwork
Posted: 9/9/13 at 06:44pm
"I actually think this artwork looks kinda cool, very different - kind of like a Lincoln Center ad"

So it's not very different, it's like a Lincoln Center poster.
best12bars Profile Photo
best12bars
Broadway Legend
joined:6/29/05
If/Then artwork
Posted: 9/9/13 at 06:45pm
IF you treat me badly after my first period, THEN I'll burn the school down.

IF you make a poster like this about paint-by-numbers paper dolls walking in Hallmark's Central Park, THEN we'll make fun of it.
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3
bwayphreak234 Profile Photo
bwayphreak234
Broadway Legend
joined:7/4/10
If/Then artwork
Posted: 9/9/13 at 07:16pm
"I didn't realize Judy Blume wrote a musical."

It's about a 40 year old woman who gets her first period. It's like CARRIE, but with more blood.


Are You There God? It's Me, Idina
"There’s nothing quite like the power and the passion of Broadway music. "
Play  Esq. Profile Photo
Play Esq.
Broadway Legend
joined:7/10/09
If/Then artwork
Posted: 9/9/13 at 07:23pm
"It's about a 40 year old woman who gets her first period. It's like CARRIE, but with more blood."

Just wet my pants laughing so hard...
somethingbypuccini 2 Profile Photo
somethingbypuccini 2
Stand-by
joined:5/12/13
If/Then artwork
Posted: 9/9/13 at 07:28pm
I really hate this. It's so pedestrian. I was already on the fence about this show, from what little I've heard, and this art isn't going to be selling any tickets.
Jordan Catalano Profile Photo
Jordan Catalano
Broadway Legend
joined:10/9/05
If/Then artwork
Posted: 9/9/13 at 07:41pm
If that art doesn't prove Popular and the public doesn't think it's Wonderful, they can change it For Good instead of having Something Bad happen like bad ticket sales, since they want people to look at it and wonder "What is This Feeling" and feel the need to buy tickets.
AwesomeDanny Profile Photo
AwesomeDanny
Broadway Legend
joined:7/30/09
If/Then artwork
Posted: 9/9/13 at 07:43pm
To be fair, this was their artwork for Next to Normal:

somethingbypuccini 2 Profile Photo
somethingbypuccini 2
Stand-by
joined:5/12/13
If/Then artwork
Posted: 9/9/13 at 07:45pm
Which I think is still leagues better than the artwork for If/Then. At least it tells us something...anything....
blaxx Profile Photo
blaxx
Broadway Legend
joined:6/28/05
If/Then artwork
Posted: 9/9/13 at 07:47pm
"I actually think this artwork looks kinda cool, very different - kind of like a Lincoln Center ad"

So it's not very different, it's like a Lincoln Center poster.


Can't. Stop. Laughing.
Listen, I don't take my clothes off for anyone, even if it is "artistic". - JANICE
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jaxandmci
Stand-by
joined:8/1/11
If/Then artwork
Posted: 9/9/13 at 07:55pm
Terrible. It looks like the jacket of a hardcover book you'd see on the 99 cent table at Barnes & Noble.

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