We, the 5 percent

bwaylyric
Broadway Star
joined:10/22/03
We, the 5 percent
Posted: 12/3/12 at 10:37pm
The Broadway League released its latest demo report.
63.4% of tickets were from tourists.
67% of all theatergoers were female.
18.4% of tickets were from international tourists.
Only 5% of Broadway audiences were made up of die-hard fans who saw 15 or more shows, but they still comprise 29% of all admissions.

Broadway demographics
dramamama611
Broadway Legend
joined:12/4/07
We, the 5 percent
Posted: 12/3/12 at 11:19pm
I don't even understand how they get these demographics:
I fit all three of the categories you mention -- I live in Boston, so that makes me a tourist, I AM female but I definitely see 15 or more shows a year.



If we're not having fun, then why are we doing it? These are DISCUSSION boards, not mutual admiration boards. Discussion only occurs when we are willing to hear what others are thinking, regardless of whether it is alignment to our own thoughts.
bwaylyric
Broadway Star
joined:10/22/03
We, the 5 percent
Posted: 12/4/12 at 12:03am
"based on audience questionnaires passed out at 81 individual performances of 31 different productions between June 2011 and June 2012"

I wonder if the questionnaires were handed out at Leap of Faith and On a Clear Day.
Marianne2
Broadway Legend
joined:3/28/08
We, the 5 percent
Posted: 12/4/12 at 01:03am
^ I got a Leap of Faith playbill at the flea market this year and it had a questionnaire in it. No idea if it was for this or not.
"I don't want the pretty lights to come and get me."-Homecoming 2005 "You can't pray away the gay."-Callie Torres on Grey's Anatomy. Ignored Users: suestorm, N2N Nate., Owen22, master bates
Plum
Broadway Legend
joined:3/4/04
We, the 5 percent
Posted: 12/4/12 at 01:11am
I wonder if that means 15 shows of any kind or 15 Broadway shows, which is...tougher, financially.
CurtainPullDowner
Broadway Legend
joined:11/4/04
We, the 5 percent
Posted: 12/4/12 at 01:29am
Broadway needs to appeal to the Mexicans.