Edwin Drood - Why theatre not full?
Edwin Drood - Why theatre not full?
Lil Crazy
Chorus Member Joined: 10/20/12
#1Edwin Drood - Why theatre not full?
Posted: 11/20/12 at 11:57amRead reviews. Seen the show. All is wonderful. Why are grosses going down.
rnoodge
Swing Joined: 12/14/05
#2Edwin Drood - Why theatre not full?
Posted: 11/20/12 at 12:10pmIn this case I would place blame on the advertising and marketing. The audience perceives the show as a period piece which is a hard sell and the poster for the show does little to communicate the reviews or the fun of the show. Unfortunately re-branding or changing the way they communicate to the audience can be very expensive.
#2Edwin Drood - Why theatre not full?
Posted: 11/20/12 at 1:18pmIs it really that bad? When I saw it, it was fairly packed, even in the mezz there weren't more than a handful of empty seats.
"Get mad, then get over it." - Colin Powell
#3Edwin Drood - Why theatre not full?
Posted: 11/20/12 at 2:41pmThe advertising really tells nothing about the show itself.
A little swash, a bit of buckle - you'll love it more than bread.
sparepart973
Broadway Star Joined: 4/7/12
#4Edwin Drood - Why theatre not full?
Posted: 11/20/12 at 2:43pmHow is this possible? I booked my ticket about two weeks ago (1 seat only) for early December and there were absolutely no seats left over in the orchestra for the entire week.
#5Edwin Drood - Why theatre not full?
Posted: 11/20/12 at 2:56pmAnd yet for that entire week it will be on TKT's.
Phyllis Rogers Stone
Broadway Legend Joined: 9/16/07
Broadway Legend Joined: 12/31/69
#7Edwin Drood - Why theatre not full?
Posted: 11/20/12 at 3:07pmShow not good. Saw it before. Didn't like. Kind of pointless. people love it. Not me.
#8Edwin Drood - Why theatre not full?
Posted: 11/20/12 at 3:11pm
Capacity may not be on the rise, but grosses most certainly are. Also realize that compared to most of the recent Roundabout Theater Company revival "hits" The Mystery of Edwin Drood is not as well know a musical, as Anything Goes and Bye Bye Birdie*, which have been done by almost every High School in the country before Roundabout revived them.
Word of mouth for the production is amazing, and I only expect grosses to grow from here.
On another note Roundabout uped their maximum prices to $147 which may also be hurting the show's bottom line.
*I know Bye Bye Birdie was critically panned, and I like most did not enjoy it, but you cannot deny the fact that it always had a capacity above 84% and was only below 90% capacity for 3 weeks during its run. Also for a subscription show it always maintained about 54% of its possible gross, which is amazing. Financially the show was most certainly a hit.
Broadway Legend Joined: 12/31/69
#9Edwin Drood - Why theatre not full?
Posted: 11/20/12 at 3:14pmWhat weird Phyllis. You making trouble. As usual.
Nick Murphy
Understudy Joined: 3/17/10
#11Edwin Drood - Why theatre not full?
Posted: 11/20/12 at 3:23pm
When I went to buy tickets weeks before the show opened and saw that the only tickets available for every performance were extreme rear and extreme sides of the orchestra, as well as rear mezzanine, I called Roundabout. I was told that the rest of the house was reserved for subscribers and that unused seats would be released to the public 48 hours prior to each performance (many of which end up selling at steep discounts perhaps). Seems a sure-fire way to dilute the grosses but maybe I misunderstood the policy.
I saw the show this past Friday and the orchestra was full. I can't vouch for the mezzanine.
Stand-by Joined: 12/31/69
#12Edwin Drood - Why theatre not full?
Posted: 11/20/12 at 3:36pmPhyllis. Thanksgiving. Have happy.
#13Edwin Drood - Why theatre not full?
Posted: 11/20/12 at 3:40pmNice Joe! Fun making why? Makes you. Bigger? Better Man or not!
Broadway Legend Joined: 12/31/69
#14Edwin Drood - Why theatre not full?
Posted: 11/20/12 at 3:47pmWhat you talk? Wishing Phyllis Joy. You hate holidays.
#15Edwin Drood - Why theatre not full?
Posted: 11/20/12 at 3:48pmOk. Sorry. Was wrong. Assume make ass from me.
Broadway Legend Joined: 12/31/69
#16Edwin Drood - Why theatre not full?
Posted: 11/20/12 at 3:51pmNaw. Like you. Wish happy Thanksgiving too. Plans?
Wynbish
Broadway Legend Joined: 4/27/12
Broadway Legend Joined: 12/31/69
#18Edwin Drood - Why theatre not full?
Posted: 11/20/12 at 3:57pmTonto, Frankenstein, Tarzan come over. Eat Turkey. All enjoy.
Wynbish
Broadway Legend Joined: 4/27/12
#19Edwin Drood - Why theatre not full?
Posted: 11/20/12 at 4:02pmWhat perform parade? Hope Annie. Little girls. Smile.
Dollypop
Broadway Legend Joined: 5/15/03
#20Edwin Drood - Why theatre not full?
Posted: 11/20/12 at 4:03pmThe show's grosses may be affected by the aftermath of Sandy. Out-of-towners or suburbanites who might come in to see a show are still cleaning up after the storm--or just plain out of money.
"Long live God!" (GODSPELL)
Broadway Legend Joined: 12/31/69
#21Edwin Drood - Why theatre not full?
Posted: 11/20/12 at 4:07pmMaybe Drood. Heard good. Reviews good. Sell tickets.
#22Edwin Drood - Why theatre not full?
Posted: 11/20/12 at 4:18pmthanksgiving loser holiday 4 loser people
....but the world goes 'round
Broadway Legend Joined: 12/31/69
#23Edwin Drood - Why theatre not full?
Posted: 11/20/12 at 4:23pmTazber. You have happy Thanksgiving. Eat Turkey. Feed Cats Turkey. Stop Grump.
Rainbowhigh23
Broadway Legend Joined: 3/29/12
