I admit, I was expecting a generic poster with no images, for some reason--but I don't like this more. If I saw it in a subway I don't think I'd even know it was a play.
I think the major thing wrong with this is that it makes it look like a new Nicholas Sparks movie, especially with Sebastian Stan on it. It tells me nothing about the play besides that there will be kissing in it...
Is every dream seems big meant to be some sort of innuendo? While the leads in the play are, I guess, dreaming of something more than what they have, that tagline irks me nearly as much as the overall image.
The bigger issue for me is the seasonal timing: does this show scream spring or summer? Somehow, the winter opening just seems odd, and the artwork is generically sunny and 2012ish, if not offensive. They would've been wise to play up the 50s, which conjure up baby boomer childhoods and/or retro chic. The era is missing entirely, other than the font, and the photo is, yeah, Sparks-ian.
"I'm a comedian, but in my spare time, things bother me." Garry Shandling
I'm a little surprised that the era isn't played up more, as well. I don't think there's any reason why it shouldn't open in the Winter (it's not exactly a show that is all about celebrating Summer, despite the setting or the *long* ridiculous shots of Summer fair "fun" in the movie version), but otherwise agree.