Comscore

Photo Flash: Times Square Theater to Be Renovated; Re-Open in 2013 with Star-Filled BROADWAY SENSATION - A 4D MUSICAL SPECTACULAR

lull89 Profile Photo
lull89
Broadway Star
joined:10/12/08
So I guess we're kind of leaning in to the whole "Broadway is a theme park" thing, now, aren't we?
Deena Jones
Broadway Legend
joined:5/27/03
well, at least its not being turned into the Ecko store or torn down and we'll be able to see its interior once again! ... I wish it was turned into a Broadway Museum though
Michael Bennett Profile Photo
Michael Bennett
Broadway Legend
joined:3/16/05
Happy to hear the theatre is being renovated, but hope they are doing so with an eye on the possibility the space could potentially be used to house live theatre again. This 4D thing sounds like it could have a limited shelf life.
best12bars Profile Photo
best12bars
Broadway Legend
joined:6/29/05
Yep, this seals the deal that Broadway is now officially a theme park.
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3
Kad Profile Photo
Kad
Broadway Legend
joined:11/5/05
...isn't the best way to celebrate the Broadway musical to actually do a Broadway musical? Or am I just wildly old fashioned?
WOSQ
Broadway Legend
joined:7/18/03
Okay, I read the article.

What in the holy ____ is 4D? My vision is such that I can't see 3-D.

How many pairs of glasses will we have to wear to see the show?
"If my life weren't funny, it would just be true. And that would be unacceptable." --Carrie Fisher
AEA AGMA SM Profile Photo
AEA AGMA SM
Broadway Legend
joined:8/13/09
If I remember correctly, wasn't part of the problem with actually turning this space into a legit theatre again the fact that it's only loading access was on 42nd Street, or was that one of the other theatres that I'm thinking about?
Did you know that every day Mexican gays cross our borders and unplug our brain-dead ladies?
Michael Bennett Profile Photo
Michael Bennett
Broadway Legend
joined:3/16/05
Somebody once mentioned that, but I doubt the fact that it only had 42nd Street loading access would be a deal breaker in converting it back to a legit theatre. I would think the city would allow some contingency given the space's historical landmark status.

I think we have to celebrate the fact that the space is being restored and is staying for all intensive purposes a theatre. Frankly I'm still happy that even though its being used as a BBQ restaurant the internal structure of the old Liberty Theatre has been completely preserved and could potentially house a live production again. Way better alternatives than becoming another Duane Reade...



best12bars Profile Photo
best12bars
Broadway Legend
joined:6/29/05
4D is featured at Universal Studios Theme Park (Shrek 4D) and other theme parks around the country.

It's a combination of 3D film footage (glasses provided at the door) projected on a giant screen with live actors who interact with the footage in costume and makeup. Lights, special effects, and prerecorded music with some leads singing live.

Eight shows a day.

I can see it all now. They'll play an old kinescope of Yul Brynner and Gertie Lawrence "enhanced in 3D" as two lookalike actors "burst" through the screen in matching costumes and whirl around the stage to the accompaniment of candy wrappers, children crying, and tourists translating.

"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3
Updated On: 3/21/12 at 11:13 AM
Michael Bennett Profile Photo
Michael Bennett
Broadway Legend
joined:3/16/05
Which is exactly why I hypothecized, Best12 that I think this 4D extravaganza is going to have a limited shelf life.I can't imagine this being all that appealing to tourists who don't care much about Broadway history.
best12bars Profile Photo
best12bars
Broadway Legend
joined:6/29/05
I'm sure it won't just be a history lesson. It'll go all the way back to the really olden days of Broadway ... 1997.

Broadway ... the ride!
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3
Updated On: 3/21/12 at 11:19 AM
Michael Bennett Profile Photo
Michael Bennett
Broadway Legend
joined:3/16/05
It sounds like one of those things they have at the Magic Kingdom that gets ripped out after four years because nobody wants to sit through it longer than a couple of minutes just to rest their feet, but who knows - maybe it will be well done - and I know I for one would probably be one of the two dozen who might actually love to see a 3D Alfred Drake singing OKLAHOMA!
best12bars Profile Photo
best12bars
Broadway Legend
joined:6/29/05
I'm sure they'll tailor it just right ... spending all of three minutes on the first century of Broadway and the last 45 minutes on the past ten years.

I would guess they would run out of steam on a show like this in about five years ... or twenty. And they'll probably have to update in every now and then, which wouldn't be cheap.

If they're smart, they'll have a little "theatre museum" in the lobby with a Madame Tussauds cross-promotion, and try to play to both old-fashioned locals and tourists who can't remember what they had for breakfast. Or what city they're in right now.
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3
spike3
Leading Actor
joined:5/17/11
If I am correct in my recollection, there is no actual lobby for the theatre. The front doors open right into the seating area, a bit odd I know, but I have seen the inside of the theatre.

As for using the current stage again. Part of the problem is that many years ago, a deli, or some kind of shop with entrance located on 43rd St is actually built on the stage. So right behind the movie screen(when the theatre was converted to film use) was a structure that I believe may still be in use. I suppose that will all change for this new plan though.
best12bars Profile Photo
best12bars
Broadway Legend
joined:6/29/05
No lobby? Dang! There goes my Madame Tussauds tie-in.
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3
TheatreFan4 Profile Photo
TheatreFan4
Broadway Legend
joined:8/12/09
[It sounds like one of those things they have at the Magic Kingdom that gets ripped out after four years because nobody wants to sit through it longer than a couple of minutes just to rest their feet, but who knows - maybe it will be well done - and I know I for one would probably be one of the two dozen who might actually love to see a 3D Alfred Drake singing OKLAHOMA![/quote]

Universal Studios has had their Terminator 2 4D show open for the past 16 years.
"Hi there, we represent The Broadway Better Business Players for a Better Tomorrow. We're trying to start a petition to get second rate shows taken off the marquee and with your help we can stop Mamma Mia from ever playing again." -Brad Jones in Suburban Knights

"Is it true you have Ralph Jr at the bottom of your purse in a jar of formaldehyde?" - Felicia
"No, but I wish I did so I could shove it down your throat!" - Bernadette

"This play is sh*t! This play is sh*t! F*CK YOU TERRENCE MCNALLY!!"- Patti LuPone as an angry theatre goer at 'Master Class'

"Being normal is VASTLY overrated..."
- Aggie Cromwell
Michael Bennett Profile Photo
Michael Bennett
Broadway Legend
joined:3/16/05
best12bars Profile Photo
best12bars
Broadway Legend
joined:6/29/05
SOUTH PACIFIC 2: THE RISE OF THE MACHINES
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3
Kad Profile Photo
Kad
Broadway Legend
joined:11/5/05
But why would anyone want to sit through a fake Broadway show and there's dozens of real Broadway shows literally around the corner?
best12bars Profile Photo
best12bars
Broadway Legend
joined:6/29/05
Often times, it's hard to tell the difference.
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3
p.s.
Broadway Star
joined:10/30/06
emo_geek Profile Photo
emo_geek
Broadway Legend
joined:1/19/05
Funny you should mention that, because the same team (Gary Goddard Entertainment) who is designing this, ALSO designed Terminator 2, 3D at Universal. They make some top notch attractions.


I have SEVERAL friends involved with this project and it was made clear to me that the zoning for this theatre prohibited it to be used a as a live theatre. They main bid for this space was for it be a Lego store (Lego almost got it). The other top contender was TGI Fridays.

With this we are putting a great focus on Broadway, and restoring a historical theatre. People will be able to catch this in between shows!
"I never had theatre producers run after me. Some people want to make more Broadway shows out of movies. But Elliot and I aren't going to do Batman: The Musical." - Julie Taymor 1999
Updated On: 3/21/12 at 01:10 PM
madbrian Profile Photo
madbrian
Broadway Legend
joined:6/1/06
In addition to the Terminator show in Universal, the Muppet show in Disney/MGM is also 4D, as is the Bug's Life attraction in Animal Kingdom. All are well done, and we make our way to all on trips to Orlando. While I don't see Broadway history lending itself to 4D, if this is done well I could see it becoming a regular stop for tourists.
"It does me no injury for my neighbour to say there are 20 gods or no god. It neither picks my pocket, nor breaks my leg." -- Thomas Jefferson
best12bars Profile Photo
best12bars
Broadway Legend
joined:6/29/05
The Terminator show is pretty fantastic!

Maybe they can blow Peter Pan right out of the sky and have motorcycles race on stage during Oklahoma's Dream Ballet!

Broadway: The Action Movie
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3
MadonnaMusical Profile Photo
MadonnaMusical
Featured Actor
joined:10/16/10
It won't be a theme park till we get a roller coaster..... who wants to build one?

1
Page:

 
Advertisement Advertisement