Hamilton Special Announcement on August 11

[rcwr]

I don't feel any differently about the show itself than I did before, but if no more announcements come today, this marketing has really jumped the shot.

[gypsy101]

what a boring few announcements that definitely did not need an image with today's date and "WAIT FOR IT." that definitely made it seem like something actually exciting was going to happen. lol what is going on over there that they'd oversell something like this??

[ChildofEarth]

I honestly think My Fair Lady should announce casting today because Hamilton already won the underwhelming award of the day.

[10086Sundays]

Itonlytakesajourney said: "Smart marketing yes, but it's tired and very unnecessary. Love the show, I just don't see how the app will be regularly used by anyone."

I'll use it to enter the lotto each day.  It's easier and more convenient than the webpage, mainly because no captcha is required and I'll get notified of the outcome on my phone instead of having to check the throwaway email I use for such things.

[zzdawgg]

There already was an unofficial app which could do this. 

[zzdawgg]

There already was an unofficial app which could do this. 

[trpguyy]

gypsy101 said: "what a boring few announcements that definitely did not need an image with today's date and "WAIT FOR IT." that definitely made it seem like something actually exciting was going to happen. lol what is going on over there that they'd oversell something like this??"

They're not getting news coverage every time Lin sneezes anymore, so they had to do something to manufacture buzz. 

[ebontoyan]

Folks have positive feedback in Facebook and Twitter, so there's still that

[Itonlytakesajourney]

People will use it to enter the lottery, but what casual theater goer will use this in a diehard fan kind of way? It's useful to buy tickets/enter the lottery, but's it's not much better to use for anything else. It's a cute idea, one fans will love, but they overhyped this a little much. I was actually looking forward to a casting announcement/mixtape news lol

[gypsy101]

like this is kind of a cool thing but it didn't need this several day build-up, they could have just announced it out of the blue. tbh the surprise release of the hamilton instrumental album would have warranted a build-up more than this app imo