New playbill design?

[BroadwayMan5]

I absolutely love this new design... hope it's adopted across the board. It looks much classier.

[asmith0307]

The size is still the same. 

[nrubanobroadway]

Thanks, I like them too. At first I was unsure but I think it looks really nice

 

[kade.ivy]

Here's the new design for CHICAGO, possibly my favorite. 

 

https://www.instagram.com/p/BHTfkCYBl7i/?tagged=broadway

 

Maybe we will see more beginning tomorrow? Do PThespian and any other members here who work FOH have any info on this seemingly sudden change? 

[seaweedjstubbs]

Here's the article on Playbill. Looks like these new designs are here to stay! Pretty cool! http://www.playbill.com/article/check-out-playbills-new-cover-design

[@z5]

Wow and Waitress has gone black and white...doesnt look good.

[ethan231h]

All the photos are on playbillvault!

[@z5]

I really like the On Your Feet and Matilda ones.

[TBone]

I may be in the minority on this, but I'm not crazy about the change. 

[Notreallysilent 2]

http://www.playbill.com/article/check-out-playbills-new-cover-design

[Mr. Nowack]

As per Playbillvault She Loves Me will adopt the new banner (SO EXCITED) for the last ten days of its run but Fully Committed will keep the old one for the rest of July, though in black and white like its Pride version. Interesting quirk.

[@z5]

Something Rotten also doesn't seem to have a new one.

Also I know the Phantom cover is still the same, but it looks SO good with this format.

[CATSNYrevival]

I love it. I hope the change will include playbills for national tours as well.

[Dancingthrulife2]

I'm all for the new Beautiful playbill! No pun intended.  

[itis2l84u]

Judging from playbill vault it looks like The Book of Mormon and Something Rotten! didnt get the new design. I wonder how or why they got out of it. Like the pride playbills it doesn't seem like something a show can opt out of.

[NJ_BroadwayGirl]

I really like the new design! Perhaps because we've gotten used to seeing it with Rudin's revivals, but I find it looks best with the black and white covers. That being said, I hate most of the black and white covers when they are just the color design gone grayscale. They look great when they have people in them - Beautiful and Chicago are both stunning! Waitress, however, looks really horrible. I can't believe they have switched out to B&W so soon. 

I do think the lack of space between the yellow banner and a color show design sometimes makes it clash a little, depending on the colors used. It doesn't look great for Hamilton. 

[pupscotch]

@z5 said: "Wow and Waitress has gone black and white...doesnt look good.

 

"

Why has Waitress gone black and white? Their grosses are certainly higher than some other shows that are still in color.

[Call_me_jorge]

I love the new Matilda design

[Call_me_jorge]

CATSNYrevival said: "I love it. I hope the change will include playbills for national tours as well.

 

"

I'm still waiting for the pride bills to make its way to the tours. I don't think it's going to happen.

[everythingtaboo]

Weird question, but I wonder if expanding the color will increase the amount Playbill charges to account for extra ink. I guess I wouldn't mind if that meant more shows going to black and white, as we've seen there's some smart usage of black and white on the new covers (new images, logos, etc.).

[bwayphreak234]

I LOVE these new Playbills. The Matilda one is my favorite.

[JBroadway]

RE: Something Rotten and Book of Mormon - maybe it has something to do with the fact that both of them have white designs anyway, so changing it wouldn't make much of a difference - just a thought. 

 

Back when we were talking about Rudin's use of these designs, someone mentioned that it must be much more expensive to print these ones than the usual ones. I wonder what kind of options they are giving to Off-Broadway theatre companies that use the Playbill brand. It occurs to me that many prominent theatre companies already choose to use their own programs (or another brand), presumably for financial reasons. If these Playbills are significantly more expensive, and if they didn't have the choice to continue using the previous Playbills, I wonder if more Off-Broadway companies will start defecting from using Playbill

[ZellMorrowsPledge]

Fun Home would be better off going the Beautiful route and changing back to the old design. The logo just doesn't settle well with the new design. Matilda/Beautiful/She Loves Me/Chicago designs look brilliant.

[Mr. Nowack]

re: bleed printing - are any ads inside printed to the edge of the paper? (I've never had an actual Playbill to clarify)

As much as I love the SHE LOVES ME one I daresay it would've looked better with black lettering on white:



I wonder if the new banner will prompt some shows to make their playbills designs a little different, rather than just putting the show logo on. When the actual old banner was the norm most playbills used either the title treatment on white (as above) or a production photo. As many have said and I agree, the black and white designs look a little better especially those using production photos.

[Call_me_jorge]

I don't like how the lion king playbill looks

[SomethingPeculiar]

Wow looks amazing!!