Gordon Biersch to Debut Beer Inspired by ONCE, Playing at the Fox Theatre, 3/4-9

Gordon Biersch to Debut Beer Inspired by ONCE, Playing at the Fox Theatre, 3/4-9Fifth Third Bank Broadway in Atlanta and Gordon Biersch Brewery in Midtown announce the launch of "North Strand Imperial Pilsner," a Gordon Biersch beer, in conjunction with the Atlanta debut of ONCE at the Fox Theatre from March 4-9!

"North Strand Imperial Pilsner" is a classic style Pilsner. The beer boasts spicy, citrus flavors and aroma of the abundant Hallertau hop used in the recipe. This beer has intense flavor without overpowering the senses and is well-balanced with malty notes and a crisp dry finish. Gordon Biersch Brewery will offer free tasters of the "North Strand Imperial Pilsner" to all ticket holders, and the beer will be available for $5.50 at the Midtown location only. A special tapping party will take place on Wednesday, March 5 from 6-9 p.m. with a portion of the proceeds benefitting Broadway Cares.

The national tour of the Broadway musical ONCE, winner of eight Tony Awards including Best Musical and winner of the 2013 Grammy Award for Best Musical Theater Album, will play The Fox Theatre for a limited engagement from March 4-9, 2014 as part of the Fifth Third Bank Broadway in Atlanta 2013/2014 season. Tickets are on sale now. Ticket prices start at $30 and will be available at Fox Theatre box office, by visiting www.broadwayinatlanta.com or by calling 1-855- 285-8499. Group orders of 10 or more may be placed by calling 404-881-2000.

ONCE, which was also named Best Musical by the New York Drama Critics' Circle, Drama Desk, Drama League, Outer Critics Circle and Lucille Lortel Awards, is currently running on Broadway at the Bernard B. Jacobs Theatre where it started performances on February 28, 2012 and opened March 18, 2012.

ONCE features the Academy Award-winning music and lyrics of Glen Hansard and Markéta Irglová, a book by award-winning Irish playwright & screenwriter, Enda Walsh (Penelope, Hunger, The New Electric Ballroom), direction by the acclaimed Scottish director of Black Watch, John Tiffany, movement by Steven Hoggett (Black Watch, American Idiot) and music supervision and orchestrations by Martin Lowe (Mamma Mia!). The set and costume design are by five time Tony Award winner Bob Crowley (The Coast of Utopia, Mary Poppins), lighting design is by Tony winner Natasha Katz (Aida, The Coast of Utopia), and sound design is by Clive Goodwin.

ONCE is the celebrated new musical based on the Academy Award-winning film. It tells the story of an Irish musician and a Czech immigrant drawn together by their shared love of music. Over the course of one fateful week, their unexpected friendship and collaboration evolves into a powerful but complicated romance, heightened by the raw emotion of the songs they create together. Brought to the stage by an award-winning team of visionary artists and featuring an ensemble cast of gifted actor/musicians, ONCE is a musical celebration of life and love: thrilling in its originality, daring in its honesty... and unforgettable in every way.

The 2007 Academy Award-winning film, ONCE, was written and directed by John Carney, and starred Glen Hansard and Markéta Irglová, with original music and lyrics by Mr. Hansard and Ms. Irglová.

The Oscar winning independent Irish film, ONCE was made for $150,000. Shot in 17 days, it went on to gross $20M worldwide becoming a critically acclaimed international smash. It stars Glen Hansard, from the popular Irish Rock band The Frames, and Markéta Irglová. Glen and Markéta won the 2007 Academy Award for Best Original song for "Falling Slowly," the Los Angeles Film Critics Award for Best Music, and the soundtrack was nominated for two Grammy Awards.

ONCE was originally developed at the American Repertory Theater (Cambridge, Massachusetts) in April 2011; Diane Paulus, Artistic Director; Diane Borger, Producer.

A developmental run of ONCE at New York Theatre Workshop (James C. Nicola and William Russo) began performances on November 15, 2011 and opened December 6. The production broke box office records and concluded a sold out engagement including a two week extension through January 15, 2012.

ONCE is produced by Barbara Broccoli, John N. Hart Jr., Patrick Milling Smith, Frederick Zollo, Brian Carmody, Michael G. Wilson, Orin Wolf and Executive Producer Robert Cole, in association with New York Theatre Workshop.

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