Yellow Sound Label Launches With Cumming's 'BLUE CAR' On 9/22, Olivo, Rivera Releases To Follow

By: Aug. 18, 2009
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Michael Croiter, musician and owner of the recording production facility Yellow Sound Lab, and Tony Award®-winning Orchestrator Bill Sherman (In the Heights) have partnered to launch YELLOW SOUND LABEL, a brand new record label that will produce an eclectic array of albums from some of today's biggest talents from Broadway and beyond.

Yellow Sound Label recently signed a distribution deal with Alternative Distribution Alliance (A.D.A. Distribution), part of Warner Bros. Music, and is set to premiere on September 22 with the release of Tony Award® winner Alan Cumming's new album, I Bought a Blue Car Today.

On the heels of its debut release from Alan Cumming, Yellow Sound Label will follow with new albums from established stars and hot up and comers including: Tony Award® winners Chita Rivera (The Rink, Kiss of the Spider Woman) and Karen Olivo (West Side Story), Christopher Jackson (The Lion King, In the Heights), the celebrated songwriting/performing duo Marcy & Zina ("Taylor, the Latte Boy") and Jeremiah James, a member of the all-male vocal quartet Teatro.

Yellow Sound Label is an innovative record label with an emphasis on producing both established performers and up-and-coming artists. With this boutique label, the award-winning founders take a hands-on approach in nurturing and producing their artists. The goal is to become the "go-to" independent label for passionate, focused performers and composers who seek a partner in the development and creation of notable quality recordings. As a reflection of the unique partnership between Yellow Sound Label and its artists, together they will donate 1% of the profits of all album sales to a charity of the artist's choosing.

Michael Croiter is the owner of Yellow Sound Lab, a recording production facility in New York City's East Village. Past and present clients include: Disney's "Johnny and The Sprites," ABC's "One Life To Live," PBS's "The New Electric Company," PBS's "Sesame Street," AMC's "Storymakers," MTV and NBC. He received a 2008 Emmy® nomination for mixing and recording "Johnny and The Sprites" and he produced and mixed the song, "Chemistry" for ABC's "One Life To Live," which won a Daytime Emmy Award® in 2008 for Song Of The Year. He's mixed the music for dozens of films, documentaries and commercials and has produced albums for New York's finest composers and musicians. Croiter appeared as a musician in the hit Broadway show Avenue Q since its opening. He serves as music director for Chita Rivera and was the drummer for the Broadway run and subsequent U.S. national tour of her show, Chita Rivera, The Dancer's Life. Croiter is also the associate music director and co-arranger for Alan Cumming and appeared with him most notably at his Jazz at Lincoln Center debut this past fall. Other performance credits include the U.S. national tour of Buddy, The Buddy Holly Story, The European Tour of Evita, The Marcy and Zina Show, Spencer Day, Don Rickles, Julie Foldesi, Justin Bond, John Tartaglia, The Radio City Music Hall Christmas Spectacular, Florida Philharmonic, New World Symphony, American Ballet Theater, Aspen Music Festival and The Henry Mancini Institute.

Bill Sherman won the 2008 Tony Award® for Best Orchestrations for In the Heights and the 2008 Grammy Award® as the co-producer of the In The Heights Original Broadway Cast Album. He was recently nominated for an Emmy Award® for Outstanding Original Main Title Theme Music for the theme music to AMC's "Storymakers." He also earned a Drama Desk® nomination for Outstanding Orchestrations for In the Heights Off-Broadway. Beginning in the fall of 2009, Bill will be the Music Director and composer for "Sesame Street" on PBS. Additionally, he is the head composer for Sesame Workshop's new "The Electric Company," the second season of MTV's "Gamekillers" as well as Nike's "Kobe Mentu." He has also contributed songs to previous seasons of "Sesame Street" as well as "Chasing Broadway Dreams," a documentary about In The Heights on its road to Broadway. Bill is the composer for Barrio Grrrl!, an upcoming children's musical commissioned by The Kennedy Center with Book and Lyrics by Quiara Alegria Hudes. Bill is a proud member of New York's premier hip-hop, improv and comedy group, Freestyle Love Supreme, with whom he has traveled to the Aspen, Edinburgh, Melbourne and Montreal comedy festivals. He is a graduate of Wesleyan University.

For more information please visit: www.yellowsoundlabel.com.



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