Women Looking For Shapewear Solutions Need Look No Further: Announcing The New Yummie By Heather Thomson Website

NEW YORK, July 9, 2013 - Heather Thomson changed the definition of shapewear when she launched her comfortable slimming Original Patented Yummie Tummie Tank. Now she's looking to change the way women shop and learn about shapewear online with the launch of her new redesigned website at Yummielife.com.

"I talk to a lot of women across the country," Heather Thomson said, "and one thing I notice constantly is that they're starved for information about shapewear. They just don't have anywhere to get it, and so many of them are misinformed. Our website is designed to help fill that Gap to show women that shapewear can be comfortable, stylish, and fun, and to help them find what they need to look and feel their best."

Like her Yummie by Heather Thomson brand, Yummielife.com is all about inspiring confidence. But what is confidence? The website attempts to answer that question with an honest and raw "Confidence: It's complicated" video. It features interviews with Heather and three everyday women who share their thoughts on confidence, which are complicated but relatable.

Going above and beyond the standard of frequently asked questions and size charts (it has those too), the "Shapewear" section is devoted to educating women on the ins and outs of slimming and shaping. This section features a fun "Fit Fundamentals" video that demonstrates what wearing the wrong size shapewear looks like. It also includes an interactive 360-degree model that helps women target their tricky spots.

"This new website is an exciting step for Yummie by Heather Thomson," Heather added. "When I launched the brand in 2008, I just needed a website that worked. But now, 5 years later, I need a website that takes my commitment to help women even further."

Yummielife.com was designed by the digital agency Truth NYC to be responsive, so women can use it at home or on-the-go with their desktops, laptops, cell phones, or tablets. The site was developed using the Magento ecommerce platform, and takes advantage of its rich feature set to offer users the best shopping experience possible.

ABOUT YUMMIE BY HEATHER THOMSON
Heather Thomson revolutionized the shapewear industry with the launch of her shapewear brand in 2008.She believed shapewear should inspire confidence by making women look and feel their absolute best with comfortable and stylish designs meant to be shown off. Thomson has continued to evolve her brand with new collections of innovative shapewear and slimming ready-to-wear tops, dresses, and skirts that marry fashion and function beautifully. She also launched the Yummie Denim collection with premium denim designed to fit and flatter every body with no bagging or sagging, and a collection of fabulous shaping leggings in trendsetting colors and styles. Most recently, she launched her Seamlessly Shaped collections of bottoms, tanks, and slips that slim with a yummie hug.

Recognized as a leader in shaping technology, Thomson has been issued a number of patents for her Yummie by Heather Thomson designs.Yummie by Heather Thomson currently has distribution agreements in the United Kingdom, Ireland, Germany, Switzerland, Austria, Australia, the United Arab Emirates, Saudi Arabia, Kuwait and other Middle Eastern countries as well as extensive direct sales to more than 20 other countries.Learn more at www.YummieLife.com.

ABOUT TRUTH NYC
Founded in 2009, Truth NYC is a digital agency specializing in brand development, strategy, and design. They focus on creating meaningful online experiences that strengthen brands, engage consumers, and drive business growth. Truth NYC works with companies in various industries, including retail, financial services, and sports nutrition, to develop strategically-grounded solutions that fit their needs.

Services include website and application design, e-commerce, content strategy, search engine optimization, digital marketing, social media, brand strategy, and product development. Learn more at www.truthnyc.com.