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Wisdom Digital Media Expands BWW Brand of Culture and Lifestyle Sites with Launch of New Sites Devoted to Fitness and Travel

April 15
2:43 PM 2013


In late 2012, Wisdom Digital Media, parent company of, launched 10 new entertainment spinoff sites from the industry leading theatre web site. These new sites, under the 'BWW' brand name including,,,,,,,, and have been growing at a record pace, quickly becoming known in their respective industries for breaking news, innovative coverage and unmatched content.

2013 kicked off with the launch of at the International CES Expo in Las Vegas, devoted to the converging worlds of technology, home entertainment, mobile devices and more. Today, we're excited to officially announce the launch of two more web sites - and, helmed by Editor-in-Chief Christina Mancuso, will cover the ins and out of exercise, dieting, and living a healthier lifestyle, all to make the 'best you'. "As lifestyle and entertainment readers know" said Christina Mancuso about the site's launch, "there's few hotter topics than fitness and the new site will be tapping experts from around the world to help us all on a daily basis." The new site has launched its first two exclusive columns as well, 'Ask a Trainer' and 'Tip of the Day'. Stay tuned for more exclusive content and exciting features. is devoted to travel, with extensive editorial coverage of airlines, hotels, travel agencies, customized vacation planning, family trips, restaurants and more. Providing daily news coverage, it's a one-stop-hub for everything you need to know while planning your business or personal travel.

Both sites are ramping up their own team of newsdesk managers, photographers, photo editors, video crews, advertising sales teams, and more. These newly minted crews are working together at offering special 'kick-off" ad packages across our outlets with distinct audiences, demographics, and targets for maximum impact, reach, and response.

"Custom programs are now available," said Miles Silverman, VP of Sales and Marketing "that deliver a full range of content, demographic and geographic targets across the BWW sites empowering advertisers to support not only highly specialized products and services, but more general consumer brands, too".

All of's market-leading features including Mobile Sites, Twitter Watch, Photo Flashes, Video Coverage, Exclusive Interviews and more, along with the best news team in the business will be launched across the board to service each individual entertainment category.

Wisdom Digital Media

Wisdom Digital Media Publishing launched in 2001 and its first flagship site, in 2003. BroadwayWorld is the largest theatre site on the Internet covering Broadway, the West End and beyond to 100 US cities, and 50 countries worldwide. With over 3.5 million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

Wisdom Digital Media launched the BWW brand launched in late 2012 with new sites devoted to TV, Movies, Music, Fashion, and Technology. Books, Art, Comedy, Dance, Classical Music, Opera, Travel, Fitness.

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