Taylor Swift, Cher, Pitbull & Selena Gomez Set for NBC's MACYS 4th OF JULY FIREWORKS

Taylor Swift, Cher, Pitbull and Selena Gomez have been added to the lineup for the "Macy's 4th of July Fireworks Spectacular," which will air on Thursday, July 4 from 8-10 p.m. ET, with an encore one-hour fireworks special airing at 10 p.m.

The chart-topping artists join the event's previously announced performers, including multi-platinum singer-songwriter Mariah Carey and country music superstar Tim McGRaw. The two-hour special is hosted by Nick Cannon of NBC's "America's Got Talent."

Lauded by The New York Times as "one of the most important pop artists of the last decade" and by Rolling Stone as "one of the few genuine rock stars we've got these days," the 23-year-old Swift is a seven-time Grammy Award winner and the youngest winner in history of the music industry's highest honor - the Grammy for Album of the Year. She is the only female artist in music history (and just the fourth artist ever) to twice have an album hit the 1 million first-week sales figure, and is the first artist since the Beatles (and the only female artist in history) to log six or more weeks at #1 with three consecutive studio albums.

Swift has an album on Rolling Stone's prestigious 50 Greatest Albums of All Time (by women) list, Time magazine has named her one of the 100 most influential people in the world, and she is Billboard's current Artist of the Year, as well as their youngest-ever Woman of the Year.

Swift, who writes all of her own songs, has career record sales in excess of 26 million albums and 75 million song downloads worldwide, and has had singles top both the country and pop radio charts around the globe. She is currently on the road with the North American portion of the "Red" tour, playing 66 shows (including 13 stadium stops) in 47 cities in 29 states. The singer-songwriter will become the first solo female artist in 20 years to undertake a national stadium tour of Australia when tour arrives there, as well as New Zealand, later this year.

A winner of an Oscar ("Moonstruck"), Emmy ("Cher: The Farewell Tour"), Grammy ("Believe") and three Golden Globes ("The Sonny & Cher Comedy Hour," "Silkwood," "Moonstruck"), Cher has been an entertainment icon for nearly 50 years. Cher is the only artist to have a No. 1 single on the Billboard pop charts in each of the last six decades.

Cher's record-breaking 1998 single "Believe" reached No. 1 worldwide, selling more than 20 million copies. Her 325-show "Living Proof" tour (2003-05) played to more than 3 million fans and is the most successful tour by any female artist. Her upcoming album "Woman's World," marks the first album in 12 years for Cher, and is due Sept 24.

Miami-native Pitbull aka Mr. Worldwide and Mr. 305 is a globally successful musician, performer, business entrepreneur, fashion icon and actor whose career sales exceed 5 million albums and 40 million singles worldwide. Pitbull has had #1 hits in more than 15 countries and his videos have been viewed more than 3 billion times. His world tour sold out concerts in Latin America, Canada and Europe, before bringing the party to the United States, Japan and Australia.

Pitbull's new single from his critically-acclaimed album "Global Warming" is another worldwide SMASH "Feel This Moment" featuring Christina Aguilera. The song is the third Top 10 hit from Global Warming which also includes his global SMASH "Don't Stop The Party" and "Back In Time," the chart-topping anthem from the action-adventure-comedy "Men In Black 3." Rolling Stone said "his global hustle can't be stopped" and the Los Angeles Times called him "America's savviest party starter," but to complement his global success as a recording artist, Pitbull was featured in the 20th Century FOX Animated movie "Epic" as Bufo which hit theaters May 24th, 2013.

Multi-platinum Hollywood Records recording artist Selena Gomez kicked off her campaign for her new album "Stars Dance" with the single "Come & Get It," which is already platinum in the U.S. and Canada. "Come & Get It" recently reached #1 on the Mediabase Mainstream top 40 radio chart, and has reached #4 on the Billboard Hot 100 Singles chart.

Gomez has performed "Come & Get It" on a number of high-profile television shows, including the MTV Movie Awards, "Dancing with the Stars," "Ellen," "The Late Show with David Letterman," the Billboard Awards and "The Graham Norton Show." The video for "Come & Get It" already has over 40 million online views. Gomez recently announced her North American tour kicks off Aug. 14 in Vancouver, B.C.

The 37th annual Macy's 4th of July Fireworks is the nation's largest patriotic pyrotechnic display with over 40,000 fireworks igniting the sky over the Hudson River. This year's show will also feature a first-ever, one-of-a-kind collaboration with global superstar Usher.

For the first time in the history of the show, a superstar artist is collaborating with Macy's creative and pyrotechnic teams. Lending his artistic inspiration and talent, eight-time Grammy Award-winning artist Usher is curating the overall design of the show, entitled "It Begins with a Spark." From the rousing musical selections to the spectacular fireworks in the sky, Usher is putting his visionary stamp on the nation's biggest Independence Day party.

The telecast is a production of Universal Television in association with Macy's. It is produced by Brad Lachman Productions with Lachman serving as executive producer. Bill Bracken is producer.

Lachman's credits include a variety of NBC specials, including the "Macy's Thanksgiving Day Parade," "Christmas in Rockefeller Center," in addition to "Betty White's 90th Birthday," and a variety of other projects.

For embeddable clips from the "Macy's 4th of July" special, please visit:

http://www.nbc.com/macys-4th-of-july/

For artwork and photos from the show please visit the NBC Universal Media village website at http://www.nbcumv.com/mediavillage

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MEDIA CONTACTS:
Sharon Pannozzo, NBC Entertainment Publicity, Sharon.Pannozzo@nbcuni.com, 212-664-5152
Liz Rolnik, NBC Entertainment Publicity, Elizabeth.Rolnik@nbcuni.com, 212-664-2348
Holly Thomas, Macy's, Holly.Thomas@macys.com, 646-429-5250
Orlando Veras, Macy's, Orlando.Veras@macys.com, 646-429-7450