Target Expands Beauty Concierge Program

By: Nov. 13, 2013
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Building off its "Expect More. Pay Less." brand promise, Target has expanded its Beauty Concierge program to 95 stores in New York and New Jersey, the San Francisco Bay area and Dallas-Fort Worth.

Participating stores are staffed with a Target Beauty Concierge, a highly-trained, brand agnostic beauty enthusiast who is available to answer guests' questions in-store. Serving as a trusted expert, the Beauty Concierge provides guests with personalized, detailed and unbiased information about beauty and personal care products offered at Target and acts as a knowledgeable source of advice in what can sometimes be an intimidating department. Beauty Concierges are located in the beauty aisles at Target wearing a distinct black apron. No appointment is necessary.

"We're thrilled with the early success of the Beauty Concierge program and its expansion to more markets across the country," said Christina Hennington, Target's vice president of beauty and personal care. "This uniquely Target program helps guests receive the friendly, personalized guidance they want while purchasing trusted national brands and must-have exclusives at affordable prices."

The Beauty Concierge program was originally tested in the Chicago market in summer 2012. Earlier this year, the program launched in select stores in Los Angeles, Orange County, Washington, D.C., Northern Virginia, Baltimore and Minneapolis, and also expanded to additional stores in Chicago. The Beauty Concierge program is now available in nearly 300 stores across the country.

Target makes specialty beauty accessible and affordable through its broad array of brand collections. Guests can find cosmetics, hair care and skin care from exclusive brands such as Sonia Kashuk and Petra Strand, natural brands like Burt's Bees and national brand favorites.

The full store list for New York and New Jersey, the San Francisco Bay area and Dallas-Fort Worth is below.

NEW YORK AND NEW JERSEY (40 total)

Atlantic Terminal 139 FLATBUSH AVE BROOKLYN NY 11217
Bay Shore 838 SUNRISE HWY BAY SHORE NY 11706
Brick 570 ROUTE 70 WEST BRICK NJ 08723
Bridgewater 200 PROMENADE BLVD. BRIDGEWATER NJ 08807
Bronx Terminal 700 EXTERIOR ST BRONX NY 10451
Brooklyn Junction 1598 FLATBUSH AVE BROOKLYN NY 11210
Clarkstown 4120 PALISADES CENTER DRIVE WEST NYACK NY 10994
Clifton 30 KINGSLAND RD CLIFTON NJ 07014
College Point 13505 20TH AVENUE FLUSHING NY 11356
Commack 98 VETERANS MEMORIAL HIGHWAY COMMACK NY 11725
Copiague 1149 SUNRISE HIGHWAY COPIAGUE NY 11726
East Hanover 130 STATE ROUTE 10 STE 1 EAST HANOVER NJ 07936
Edgewater 543 RIVER ROAD EDGEWATER NJ 07020
Fairfield 632 ROUTE 46 EAST FAIRFIELD NJ 07004
Farmingdale 100 Willow PARK CTR FARMINGDALE NY 11735
Flushing 4024 COLLEGE POINT BLVD FLUSHING NY 11354
Gateway 519 GATEWAY DR BROOKLYN NY 11239
Hackensack 630 MAIN STREET HACKENSACK NJ 07601
Harlem 517 E 117TH STREET NEW YORK NY 10035
Hicksville 2003 BROADWAY MALL HICKSVILLE NY 11801
Jersey City 100 14TH ST JERSEY CITY NJ 07310
Levittown 3850 HEMPSTEAD TURNPIKE LEVITTOWN NY 11756
Manalapan 55 US HWY 9 MANALAPAN NJ 07726
Medford 2975 HORSEBLOCK RD MEDFORD NY 11763
Menlo Park 100 PARSONAGE ROAD EDISON NJ 08837
Middletown 2105 ROUTE 35 MIDDLETOWN NJ 07748
Milltown 400 RYDERS LANE MILLTOWN NJ 08850
Mt Vernon 500 EAST SANFORD BLVD MOUNT VERNON NY 10550
Paramus 900 BERGEN TOWN CTR PARAMUS NJ 07652
Queens Place 8801 QUEENS BLVD ELMHURST NY 11373
Riverdale 40 W 225TH ST BRONX NY 10463
Riverdale 94 STATE RT 23 RIVERDALE NJ 07457
Rockaway 381 MOUNT HOPE AVE ROCKAWAY NJ 07866
South Setauket 265 POND PATH SOUTH SETAUKET NY 11720
Spring Valley 50 SPRING VALLEY MARKET PL SPRING VALLEY NY 10977
Staten Island 2900 VETERANS RD W STATEN ISLAND NY 10309
Toms River 1331 HOOPER AVENUE TOMS RIVER NJ 08753
Union North 2235 SPRINGFIELD AVE VAUXHALL NJ 07088
Westbury 999 CORPORATE DR WESTBURY NY 11590
White Plains 9 CITY PL WHITE PLAINS NY 10601


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