Steppenwolf, Pasadena Playhouse Among First Round of Audience Revolution Grant Recipients
Theatre Communications Group (TCG), the national organization for theatre, is pleased to announce the first round of recipients for the Audience (R)Evolution grant program. Funded by the Doris Duke Charitable Foundation, the Audience (R)Evolution grant program will award ten grants for a total amount of almost $800,000, including total general operating support of over $118,000, through two initiatives:
- (Re)Modeling grants will support TCG Member Theatres who aim to increase their proficiency in reaching specific audience(s)/community(ies) by observing, adapting and/or implementing successful models used by newly identified partner organization(s);
- And (Re)Imagining grants will support TCG Member Theatres with a high level of proficiency and successful track record of reaching audience(s)/community(ies) who now seek new and/or different ways to deepen or expand this work.
"From collaborating with social service organizations to gamifying the patron experience, we're thrilled by our grantees' commitment to revolutionizing the ways theatre builds audiences and connects with community," said Teresa Eyring, executive director of TCG. "Our long-standing partnership with the Doris Duke Charitable Foundation empowers us to undertake this multi-pronged effort to understand, develop and share working models from the field."
"Building audiences continues to be a critical issue for theatres everywhere. Audience (R)Evolution promises to be enormously important, not only for grantee theatres but for the theatre field at large," said Ben Cameron, program director for the arts at the Doris Duke Charitable Foundation. "We are honored to support this important program."
Cornerstone Theater Company (Los Angeles, CA)
Cornerstone Theater Company will reimagine their audience engagement program Creative Seeds through the cultural knowledge of community representatives, called Community Connectors-past participants of their collaborative play-making process-to reach more community audiences and to better tailor their audience engagement.
Oregon Shakespeare Festival (Ashland, OR)
Oregon Shakespeare Festival will reimagine their successful local Latino community-building model into a new and meaningful engagement program with a distant-destination audience. Dialogue between artist/activist Luis Alfaro and Portland groups and youth of color will overcome the obstacles to bringing these and other new audiences the 300 miles to Ashland.
Pasadena Playhouse (Pasadena, CA)
To reimagine their Theatrical Diversity Project and build a new model of artistic co-creation between their institution, Latino artists and emerging Latino community artists, Pasadena Playhouse will create an engaged Latino Community Taskforce that includes outreach programming and artistic mentorship.
Pillsbury House Theatre (Minnesota, MN)
Artists will develop public art installations and curricula for social service programs (i.e. childcare center, afterschool programs, free clinic) exploring themes from mainstage productions and leading neighbors, program participants and parents to enter the theatre and experience mainstage plays.
Portland Center Stage (Portland, OR)
Portland Center Stage (PCS) will elicit deeper patron engagement by "gamifying" participation in their programs. Working with Portland-based tech firm Perka, they will build an app that features interactive rewards for participation in PCS activities and create an outreach tour to recruit new app users and audiences.
Steppenwolf Theatre Company (Chicago, IL)
Steppenwolf Theatre Company will present Project Compass, a highly participatory project that asks audiences to explore the questions: What is your internal compass? Why do we make the decisions we do? Housed in The Steppenwolf Lab, their new space and testing ground for audience engagement, teens and adults will explore these questions together.
Su Teatro (Denver, CO)
Su Teatro will utilize recent immigrant youth involved in their school theatre programs to help shape and lead a comprehensive marketing and outreach effort to engage their peers, with the belief that they are the most important artists and audiences in Su Teatro's future.