Radio City Christmas Spectacular Launches 'The Perfect Gift' App on Facebook

By: Nov. 25, 2011
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The Radio City Christmas Spectacular is connecting loved ones across the globe through its new Facebook application, The Perfect Gift. The Perfect Gift links through your Facebook profile and shares a personal montage profiling your photos, status updates and friends. It conveys what is truly the perfect holiday gift, remembering that the spirit of the season is about being with family and friends.

“The Radio City Christmas Spectacular, starring the world-famous Radio City Rockettes has been a New York City holiday tradition for millions of families for 79 years,” said Kristina Heney, senior vice president of marketing, Madison Square Garden Entertainment, "TheChristmas Spectacular embodies the magic and spirit of the holidays and we wanted to bring that same warmth and engagement to our Facebook fans at home through this unique social media experience.”

Radio City Christmas Spectacular launches The Perfect Gift today and can be accessed at https://www.facebook.com/radiocitychristmas. "Radio City Christmas Spectacular creates a memorable holiday experience that brings the spirit of the holidays to loved ones and to themselves,” said Damian Bazadona, President of Situation Interactive, the digital agency responsible for developing this see-it-to-believe-it experience. “Facebook is a feel-good way to bring the core message of the Radio City Christmas Spectacular beyond Radio City Music Hall and across the globe.”



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