Puma Launches New Footwear Collection Featuring NYC Ballet Dancers

Puma launches a new collection featuring the New York City ballet dancers called 'Puma Swan Pack Collection', which is part of the brand's 'Do You' campaign.

The collection combines Puma's Sportstyle and Training styles with swan-inspired details. The campaign was inspired by Rihanna who once said "I dare myself to make things work. I don't do things for the response or controversy. I just live my life." The campaign inspires women to stay true to themselves, make their own rules, and never take 'no' for an answer. It creates a conversation that encourages women to be confident, motivated, and never willing to compromise on anything from their personal style to their workouts to their life.

Mimi Staker of the New York City Ballet said, "Ballet develops character, both on and off the stage. You have to find inspiration in yourself, always strive to improve, and not accept your flaws. It's not a flaw so much as it is a challenge."

Olivia Boisson added, "To be successful in anything you do, you have to be confident in yourself. No one else can give you that level of confidence. You're going to be the best at whatever you're doing, because you are the best you." The Swan Pack Collection will launch in Spring-Summer 2017 on Puma.com, Puma Stores and retailers worldwide starting February 1.

Photo courtesy Puma