PlayTales and HarperCollins Launch New Interactive Children's Book

HarperCollins, one of the largest English-language publishers in the world, has chosen PlayTales to publish its latest interactive eBook on multiple mobile platforms. HarperCollins has published some of the world's foremost authors, including winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery Medal, and the Caldecott Medal. "First English Words" is a dictionary-themed book is available in two volumes and is designed to help small children learn the English language. It is available for iOS and Android users worldwide in English and can be obtained through the PlayTales and PlayTales Gold mobile applications on Google Play and iTunes.

"Our printed version of First English Words was a global success. It was translated into nine different languages, helping children to learn English everywhere from France to Mongolia. We knew if we wanted to bring this book to the digital world, it would have to be a very special app indeed to do it justice. The app PlayTales have created does just that. It is fun, engaging and a fantastic learning resource. We are very excited to be working with such an innovative company and look forward to future successes together," comments Tim Jolly, head of business development at Collins, HarperCollins.

PlayTales, Europe's leading interactive children's book developer, offers hundreds of interactive stories in eight different languages for mobile users worldwide. PlayTales CPO, Braulio Mojarro, also comments on the launch of the new HarperCollins story, "This book is wonderful for teaching small children about the English language; it is interactive and fun and full of useful vocabulary. We are excited to feature 'First English Words in the PlayTales catalog and provide kids who speak other languages the chance to learn about English."

HarperCollins' "First English Words" is available now on the iTunes App Store and in Google Play. Each volume of the story can be purchased individually for $2.99 or downloaded using a subscription to PlayTales Gold.

ABOUT PLAYTALES:
PlayTales is a wholly-owned subsidiary of Genera Interactive, an internationally based multi-platform mobile entertainment and utilities provider with offices in USA, UK, Spain, Romania, and China. Founded in 2010, PlayTales develops and distributes interactive children's books within its award-winning bookstore apps. PlayTales applications can be downloaded from Apple's App Store, Google Play, Amazon.com, and Blackberry App World. Like PlayTales on Facebook and follow them on Twitter @PlayTales. Learn more about PlayTales interactive stories at http://www.playtales.com.

ABOUT HARPERCOLLINS PUBLISHERS
HarperCollins Publishers is one of the largest English-language publishers in the world. Headquartered in New York, HarperCollins has publishing groups around the world in the US, UK, Canada, Australia, New Zealand, and India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children's books, cookbooks, narrative nonfiction, mystery, romance, reference, pop culture, design, health, wellness, and religious and spiritual books. With nearly 200 years of history, HarperCollins has published some of the world's foremost authors, including winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery Medal, and the Caldecott Medal. HarperCollins is consistently at the forefront of innovation, using digital technology to create unique reading experiences and expand the reach of its authors. http://www.harpercollins.com.