Photo Coverage: ROCKERS ON BROADWAY - Arrivals and Backstage 2009/11/03

Photo Coverage: ROCKERS ON BROADWAY - Arrivals and Backstage

Tuesday, November 3, 2009; Posted: 03:11 PM - by Genevieve Rafter Keddy

After a smash sellout at the August Wilson Theater with their 15th Anniversary Reunion Benefit Concert of The Who's Tommy last December, ROCKERS ON BROADWAY returned to BB King's on Monday November 2nd with another star-studded benefit show. Directed by Donnie Kehr, ROCKERS ON BROADWAY-Celebrating the '60s honored the songs and performers from Rock's greatest decade and will feature a "who's who" of classic recording artists performing alongside some of the biggest stars on Broadway, all to benefit Broadway Cares / Equity Fights AIDS, Broadway Dreams Foundation and the Bendheim Center/Scholarship Fund.

BroadwayWorld.com's cameras mixed and mingled with starry crowd both before and after the show!

Rockers on Broadway, now in its 16th year, was founded in 1993 by Donnie Kehr while appearing in the Broadway run of The Who's Tommy and was inspired by Pete Townshend, who wanted the play's performers to experience the feeling of singing with a rock band in a concert style venue, and to transfer the rawness of that edge to the stage.

The PATH Fund, Inc. (Performing Artists That Help) was formed as a result of the success of Rockers on Broadway and aims to give artists of all kinds an avenue to share their unique talents while helping raise money for charities that benefit the arts and entertainment communities that inspire their livelihood. PATH is an official 501c3 and in recent years has donated nearly $100,000 to its charities.

All proceeds from the event will go to support Broadway Cares/Equity Fights AIDS, Broadway Dreams Foundation and the Bendheim Performing Arts Center Scholarship Fund. Broadway Cares/Equity Fights Aids gives assistance nationwide to persons living with HIV/AIDS and Breast Cancer. Through their education and performance programs, Broadway Dreams Foundation works to brighten the future of young talent and brings young performers closer to their Broadway dreams, regardless of financial status. The Scholarship Fund at the Bendheim Center Theater Institute serves the mid -Westchester community by providing acting and theater arts classes for children of all ages and backgrounds.

Rockers is presented by The Path Fund Inc., and is sponsored by Jeff Davis, The Frye Company, Macy's, Miller/Coors, Cheryl & Philip Milstein, Joseph J. Grano Jr., Thomas J. Smith/Ameriprise Financial and The Palm West

Rockers on Broadway played Monday, November 2 at 8:00 PM at BB King Blues Club & Grill (237 West 42nd Street). For more info, go to www.rockersonbroadway.com.