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Photo Coverage: Snapple Theater Center Opens

On May 22nd, the lights of the Snapple Theater Center lit up for the first time as the newly renovated, 20,000-square-foot space entertainment center opened at the corner of 50th St. and Broadway.

Wendy Kaufman--a.k.a. the Snapple Lady--was on hand to light up the marquee, and the Broadway Kids performed. The event benefited Broadway Cares/Equity Fights AIDS. "The Snapple Theater Center is Snapple's first branded entertainment center, with thousands of square feet of rehearsal space, fun and uniquely Snapple lobby areas, and two theaters that will house Off-Broadway shows," states the website of the popular drink.

Perfect Crime, the longest-running play in New York City history with over 7,760 performances to date, is the first show to play the Snapple Theater Center and a revival of The Fantasticks is set to begin previews on July 18th.

For more information, visit

The new Snapple Theater Center

Wendy Kaufman ("The Snapple Lady")

Jack Besito (President, Snapple Distributing Co.)

Cathy Russell (The Perfect Crime)

Ben Cohen

The Broadway Kids entertain

The Broadway Kids

The Broadway Kids

The Broadway Kids

The Broadway Kids

The Broadway Kids form a chorus line

The Broadway Kids

Wendy Kaufman

Wendy Kaufman pushes the button, lighting up the new Snapple Theater Center marquee

The new Snapple marquee, all lit up!

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Ben Strothmann Ben Strothmann has been a portrait and theatrical photographer since 1995. Since building his first darkroom in his hometown of Milwaukee WI, his portrait studio now looks out over Manhattan where he shoots headshots and production photos. Born to a famous cheesecake lady (Suzy Strothmann of Suzy's Cream Cheesecakes), Ben is also an actor and pianist. Currently he lives in Astoria and studies guitar and Icelandic. Ben is also a volunteer for The Heart Gallery ( and helps NYC foster children find permanent, loving families. Ben is proud to be a part of the world famous singing waitstaff at Ellen's Stardust Diner. See for more info.


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