Photo Coverage: Fierstein et al. Announce 2011 NYC Tourism Boost Plan

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Yesterday, January 10, Broadway star Harvey Fierstein and celebrity chef David Burke joined Deputy Mayor for Economic Development Robert Steel, NYC & Company CEO George Fertitta and corporate partners American Express, American Airlines and AT&T to announce the latest marketing and promotional campaigns to drive tourism and boost the local economy during the historically slow travel months of January and February. The event was held at R Lounge at the Renaissance Hotel Times Square. 

BroadwayWorld was on hand and brings you photo coverage below.

Winter programs include the City's first-ever Broadway Week, which offers 2-for-1 tickets and the chance to win Broadway tickets for an entire year, the Get More NYC(tm) campaign, the return of the On the House Off-Broadway promotion and NYC Restaurant Week Winter 2011.

These programs, created by NYC & Company, New York City's official tourism, marketing and tourism organization, build on New York City's record-breaking year for tourism and will help achieve Mayor Bloomberg's goal of welcoming 50 million annual visitors by 2012.

Photo Credit: Peter James Zielinksi

Photo Coverage: Fierstein et al. Announce 2011 NYC Tourism Boost Plan

Photo Coverage: Fierstein et al. Announce 2011 NYC Tourism Boost Plan
NYC Deputy Mayor for Economic Development Robert Steel, celebrity chef David Burke, Harvey Fierstein and NYC & Company CEO George Fertitta

Photo Coverage: Fierstein et al. Announce 2011 NYC Tourism Boost Plan
Harvey Fierstein

Photo Coverage: Fierstein et al. Announce 2011 NYC Tourism Boost Plan
David Burke, Robert Steel, and George Fertitta

Photo Coverage: Fierstein et al. Announce 2011 NYC Tourism Boost Plan
George Fertitta

Photo Coverage: Fierstein et al. Announce 2011 NYC Tourism Boost Plan
David Burke, Robert Steel, and George Fertitta

Photo Coverage: Fierstein et al. Announce 2011 NYC Tourism Boost Plan
David Burke, Robert Steel, and George Fertitta

Photo Coverage: Fierstein et al. Announce 2011 NYC Tourism Boost Plan
David Burke and Harvey Fierstein

Photo Coverage: Fierstein et al. Announce 2011 NYC Tourism Boost Plan
David Burke and Harvey Fierstein

Photo Coverage: Fierstein et al. Announce 2011 NYC Tourism Boost Plan
David Burke and Harvey Fierstein

Photo Coverage: Fierstein et al. Announce 2011 NYC Tourism Boost Plan
Robert Steel, David Burke, Harvey Fierstein, and George Fertitta

Photo Coverage: Fierstein et al. Announce 2011 NYC Tourism Boost Plan
David Burke and Harvey Fierstein

Photo Coverage: Fierstein et al. Announce 2011 NYC Tourism Boost Plan
Robert Steel, David Burke, and George Fertitta

Photo Coverage: Fierstein et al. Announce 2011 NYC Tourism Boost Plan
Robert Steel, David Burke, George Fertitta, and Harvey Fierstein

Photo Coverage: Fierstein et al. Announce 2011 NYC Tourism Boost Plan
David Burke

Photo Coverage: Fierstein et al. Announce 2011 NYC Tourism Boost Plan

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