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Photo Coverage: Cyndi Lauper & Harvey Fierstein Unveil NYC Subway Ads!

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Broadway is about to get a whole lot kinkier! Kinky Boots, from four-time Tony Award-winner Harvey Fierstein (book), Grammy Award-winning rock icon Cyndi Lauper (Music & Lyrics), Tony Award-winner Jerry Mitchell (Director & Choreographer), began preview performances on Broadway at the Al Hirschfeld Theatre (302 West 45th Street) on March 3, 2013. Opening night is set for Thursday, April 4, 2013.

Last night, the creators of the musical, Harvey Fierstein and Cyndi Lauper, unveiled the Kinky Boots 'Everybody Say Yeah' ad campaign inside the Times Square Subway Station. Check it out below!

In Kinky Boots, Charlie Price (Sands) has suddenly inherited his father's shoe factory, which is on the verge of bankruptcy. Trying to live up to his father's legacy and save his family business, Charlie finds inspiration in the form of Lola (Porter). A fabulous entertainer in need of some sturdy stilettos, Lola turns out to be the one person who can help Charlie become the man he's meant to be. As they work to turn the factory around, this unlikely pair finds that they have more in common than they ever dreamed possible... and discovers that when you change your mind about someone, you can change your whole world.

Inspired by a true story and based on the film, Kinky Boots features a warm and witty book by Mr. Fierstein (La Cage, Torch Song Trilogy, Newsies) and a richly diverse musical score from Ms. Lauper, in her stunning theatrical debut. Mr. Mitchell (Hairspray, La Cage, Broadway Bares) has crafted a production bound to move, inspire and set audience's feet dancing.

Photo Credit: Jennifer Broski

Photo Coverage: Cyndi Lauper & Harvey Fierstein Unveil NYC Subway Ads!

Photo Coverage: Cyndi Lauper & Harvey Fierstein Unveil NYC Subway Ads!
Cyndi Lauper, Harvey Fierstein

Photo Coverage: Cyndi Lauper & Harvey Fierstein Unveil NYC Subway Ads!
Cyndi Lauper, Harvey Fierstein

Photo Coverage: Cyndi Lauper & Harvey Fierstein Unveil NYC Subway Ads!
Cyndi Lauper, Harvey Fierstein

Photo Coverage: Cyndi Lauper & Harvey Fierstein Unveil NYC Subway Ads!
Harvey Fierstein, Cyndi Lauper

Photo Coverage: Cyndi Lauper & Harvey Fierstein Unveil NYC Subway Ads!
Harvey Fierstein, Cyndi Lauper

Photo Coverage: Cyndi Lauper & Harvey Fierstein Unveil NYC Subway Ads!
Harvey Fierstein, Cyndi Lauper

Photo Coverage: Cyndi Lauper & Harvey Fierstein Unveil NYC Subway Ads!
Harvey Fierstein, Cyndi Lauper

Photo Coverage: Cyndi Lauper & Harvey Fierstein Unveil NYC Subway Ads!
Harvey Fierstein, Cyndi Lauper

Photo Coverage: Cyndi Lauper & Harvey Fierstein Unveil NYC Subway Ads!
Harvey Fierstein, Cyndi Lauper

Photo Coverage: Cyndi Lauper & Harvey Fierstein Unveil NYC Subway Ads!

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