Peanut Butter & Co. Announces “Knockout Peanut Butter Smoothie”...

Rocky Balboa might gulp down raw eggs in the morning, but nothing delivers a tastier burst of protein and energy than a smoothie made with peanut butter. In honor of the opening of Rocky on Broadway, Peanut Butter & Co. has partnered with the show to present the Knockout Peanut Butter Smoothie Sweepstakes.

Peanut Butter & Co. has engaged four food bloggers to create new smoothie recipes using Peanut Butter & Co. peanut butter. From Monday, April 14, 2014 to Friday, May 9, 2014, consumers are invited to vote for their favorite peanut butter smoothie recipe at Facebook.com/peanutbutterco and http://www.KnockoutPeanutButterSmoothie.com for a chance to win two tickets to see Rocky on Broadway and a year's supply of Peanut Butter & Co. peanut butter (50 jars). There will be four week-long entry periods, during which winners will be randomly selected, totaling four winners by the end of the promotion period. There is no purchase necessary to enter the sweepstakes. Certain restrictions apply.

ROCKY opened on March 13, 2014 at Broadway's historic Winter Garden Theatre with Vanity Fair calling it "A MUST-SEE," adding "ROCKY PUSHES THEATER TO NEW HEIGHTS." TIME Magazine says, "IT LEAVES AUDIENCES PUNCH-DRUNK WITH PLEASURE" and NBC cheers, "ROCKY IS UNLIKE ANYTHING YOU'VE EVER SEEN IN THE THEATER." The show brings to life the iconic and inspiring story of struggling small time Philly boxer, Rocky Balboa, who gets a once-in-a-lifetime shot to go the distance against heavyweight champ Apollo Creed. Both an adrenaline-infused spectacle and a surprising story of blossoming romance between two lonely outsiders, ROCKY is a heart-stopping and viscerally theatrical new musical for everyone brave enough to follow their dream. Find out more at http://www.ROCKYBROADWAY.com.

Peanut Butter & Co. will promote the Knockout Peanut Butter Smoothie Sweepstakes on specially-marked jars of Peanut Butter & Co. peanut butter, available at major supermarkets and retailers in the New York metropolitan area. The sweepstakes will also be promoted on the Peanut Butter & Co. web site, social media channels, and marketing e-blasts.

"Whether you're training for a boxing match or fueling up for a busy day, peanut butter smoothies can make everyone feel like a champ!" said Lee Zalben, Founder & President of Peanut Butter & Co. "We're so excited to be partnering with Rocky on Broadway, which is sure to be a knockout hit!"

About Peanut Butter & Co.

Peanut Butter & Co. began in 1998 as a cozy little sandwich shop in Greenwich Village, NYC and has since become one of the fastest growing natural/specialty food companies in the US. The company's ten varieties of all natural, flavored peanut butter are available in over 15,000 supermarkets and specialty retailers, and Dark Chocolate Dreams, the company's chocolate flavored peanut butter, is the #1 selling all natural chocolate nut spread in the country (Source: IRI). Peanut Butter & Co.'s products are made exclusively from USA-grown peanuts. Find out more at ilovepeanutbutter.com, Facebook.com/PeanutButterCo, and Twitter.com/PeanutButterCo.