Nederlander Worldwide Entertainment to Launch New Theatre in Xi'an China
Representatives from Nederlander Worldwide Entertainment (NWE) and Shaanxi Qinhuang Grand Theatre Performing Arts Co., Ltd came together this afternoon at The Minskoff Theatre on Broadway, to announce a new world-class, state-of-the-Art Theatre and a new spectacular entertainment, located in Xi'an China adjacent to the Terra Cotta Warriors and Horses exhibition, one of the world's most popular travel destinations.
The Legend of Emperor Qin is presented by Shaanxi Qinhuang Grand Theater Performing Arts Company, a wholly owned subsidiary of Shaanxi Miracle Achievements Development Co.; Nederlander Worldwide Entertainment serves as the managing partner for the theater and executive producer of the production.
The Legend of Emperor Qin reunites some membersfrom the creative team behind the opening and closing ceremonies of the 2008 Beijing Olympic Games with Hollywood composer Klaus Badelt, writer Sun Haohui, and director Zhao Ming. With its epic story, grand-scale dance numbers and spectacular costume, lighting and design elements, The Legend of Emperor Qin will be the world's first stage production to depict the story of the Chinese Qin Dynasty.
The Legend of Emperor Qin will play year-round at the Qinhuang Grand Theatre, at Qin Cultural Tourism Resort, adjacent to the legendary Terra Cotta Warriors exhibition. Launching in spring 2014, The Legend of Emperor Qin will be the inaugural production for the new state-of-the-art performance venue. With an investment of over $65,000,000, the theater covers 236,000 square feet, has seating capacity of 2,000, and houses one of the biggest stage LED screens in China, making the state-of-the-art-venue one of the largest destination theatres in China.
"I am honored to announce our cooperation with Nederlander Worldwide, here today in the center of Times Square, the crossroad of the world," says Wang Yong, President, Shaanxi Qinhuang Grand Theatre Performing Arts Co. "The Qinhuang Grand Theater that Nederlander will be managing is a 2,000-seat theatre which will be an integrated part of the Terra Cotta Warriors exhibition, one of the great wonders of the ancient world. A top-notch theatre calls for top-notch management, and with over a hundred years of management expertise, Nederlander is our ideal partner. We can't wait to get started."
"Nederlander Worldwide Entertainment is thrilled to partner with Shaanxi Qinhuang Grand Theatre Performing Arts Co. in the management of this new performing arts venue and the presentation of The Legend of Emperor Qin," says Robert Nederlander, Jr.,President and CEO, Nederlander Worldwide Entertainment. "The Nederlander family is fully committed to the emerging Chinese Cultural Industry. Nederlander Worldwide Entertainment was the first to tour a Broadway production, 42nd Street, throughout China, as well as the first to present a Chinese production, Soul of Shaolin, on Broadway. With this world-class production, Nederlander Worldwide Entertainment and Shaanxi Qinhuang Grand Theater Performing Arts Company will captivate and enhance the experience for all visitors to Xi'an China and the Terra Cotta Warriors and Horses exhibition."
For more information about the Qinhuang Grand Theatre and The Legend of Emperor Qin, visit www.NederlanderWorld.com/xian
Nederlander Worldwide Entertainment, LLC, founded and managed by Robert Nederlander, Jr., a third generation member of the Nederlander entertainment family, manages theatres and presents Broadway productions in emerging international markets, produces international productions for Broadway and elsewhere around the world, and undertakes cultural educational initiatives. NWE's expertise covers the gamut of theatre management and operations, along with all facets of live entertainment, including ticketing, management, promotion, marketing, and advertising.