Naked Launching New Men's Collection at Nordstrom

By: Feb. 24, 2015
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Naked Brand Group Inc. announced the international launch of its new men's collection at Nordstrom, with product now available a premium locations across most major cities in the United States, Canada and Puerto Rico. This expanded presence with Nordstrom, one of Naked's key retail relationships, initiates Naked's commercial execution of its growth strategy aimed at attracting a broader customer base with new products, packaging, pricing, and marketing.

"We are delighted to be launching our new men's collections at Nordstrom and even more excited to have expanded our in-store presence. Nordstrom has been a key partner for Naked and we think this is the perfect way to kick-off this new phase of growth," says Carole Hochman, CEO and Chief Creative Officer. "Our team has a long history with Nordstrom, and over the years, I've launched many successful women's intimate and sleepwear collections with them. They are a fantastic partner and it was our top priority to continue work with them on this exciting launch."

Naked developed its expanded men's offerings with a clear focus on attracting new customers. As part of Naked's strategy, the Company has created a new entry-level package, Naked Essential, a high-value underwear two-pack constructed with premium cotton stretch fabric that will be offered at a starting retail price point of $40. Intended to be the foundation of the Naked wardrobe, it includes two pairs of briefs, trunks, or boxer briefs in a range of white, black, heather gray, and dusk blue. The Essential 2-pack also features cotton stretch undershirts. Early sales reports regarding Naked's Essential program are highly encouraging with the new 2-Pack program accounting for over 30% of weekly sales with impressive sell through rates.

To promote the Nordstrom launch, Joel Primus, Founder and President of Naked, will be on a national tour from February through April. Stops will include in-store appearances and presentations at investor events. A full media campaign will include local and regional press in support of each of the markets.

ABOUT Naked
Naked was founded on one basic desire, to create a new standard for how products worn close to the skin fit, feel and function. Established in 2010, by Joel Primus in Vancouver, Naked has a strong and growing footprint for its innovative and luxurious men's innerwear products in some of the best online and department stores in North America. In 2014, renowned designer and sleepwear pioneer Carole Hochman, joined Naked as Chief Executive Officer, Chief Creative Officer and Chairwoman with the goal of growing Naked into a global lifestyle brand. Naked is hard at work developing amazing women's intimate apparel, sleepwear and loungewear - the kind of extraordinary products for which Carole Hochman has been admired for years. These women's collections will be introduced during 2015. Meanwhile, Naked is committed to constant innovation and optimization of its men's collections as well. In the future, Naked plans to expand into other apparel and product categories that can exemplify the mission of the brand, such as activewear, swimwear, sportswear and more.



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