Music Theatre International Acquires Rights to MAMMA MIA!
Theatrical licensor Music Theatre International (MTI) http://www.mtishows.com, has secured worldwide licensing rights to one of Broadway's biggest hits, Mamma Mia! With music and lyrics by Benny Andersson and Björn Ulvaeus and written by Catherine Johnson, Mamma Mia! is the ultimate feel-good show, taking audiences on a trip down the aisle they'll never forget.
"It is no surprise that this show with its wonderful score is in high demand from our customers both here in the United States and in dozens of countries around the world," said Drew Cohen, President of MTI. "For years, MTI's licensing representatives have politely encouraged our customers to be patient and the demand for Mamma Mia! continues to be intense. We are thrilled to represent this show and to begin to plan the release of the performance rights. Given that this iconic show has become part of the fabric of musical theater culture, it will be exciting to see how our customers design their original productions using the now-classic material at the heart of the show."
MAMMA MIA! is Judy Craymer's ingenious vision of staging the story telling magic of ABBA's timeless songs with an enchanting tale of family and friendship unfolding on a Greek island paradise. On the eve of her wedding, a daughter's quest to discover the identity of her father brings three men from her mother's past back to the island they had last visited 20 years ago. Benny Andersson's and & Björn Ulvaeus's songs including "Dancing Queen," "The Winner Takes It All," "Money, Money, Money" and "Take a Chance on Me" are all featured in this feel good night of fun and laughter.
MAMMA MIA! has experienced worldwide success, having been seen by more than 54 million people in 38 productions in 14 languages in over 400 cities. Now celebrating 13 smash hit years on Broadway at its new home at The Broadhurst Theatre with over 5,000 performances, Mamma Mia! is the ninth longest running show is Broadway history and one of only five musicals to have run for more than 10 years on the Great White Way. The original West End production, now in its fifteenth year, has celebrated over 6,000 performances in London.
The North American Tour as well as several international productions continue to delight audiences year-round. Mamma Mia! is produced by Judy Craymer, Richard East & Björn Ulvaeus for Littlestar in association with Universal.