Moscot Pop Up Shop Opens in Dover Street Market Ginza

Following the opening of MOSCOT's shop-in-shop at the new Dover Street Market New York, MOSCOT announced the opening of a MOSCOT pop up shop at Dover Street Market Ginza (Tokyo).

Open now through February 6th, 2014 the MOSCOT pop up shop at DSM Ginza features a curated selection of MOSCOT eyewear, including The Special Edition LEMTOSH for Dover Street Market in Tobacco, with MOSCOT's iconic Calibar green glass lenses, which is also featured at DSM New York, and DSM London, exclusively.

"We couldn't be happier about our strategic partnership with Dover Street Market." said Wendy Simmons, co-president of MOSCOT. "Our brands' unique, quirky, creative sensibility works very well together. Our MOSCOT shop-in-shop and pop up shops at Dover Street Market creates a unique environment for MOSCOT customers to experience our brand in a whole new way."

MOSCOT will open an additional pop up shop in Dover Street Market London in early February.

PRICING AND AVAILABILITY

The Special Edition LEMTOSH for Dover Street Market in Tobacco with Calibar Green glass sun lenses retails for $290 US, and is only available at Dover Street Market New York, London and Tokyo, while supplieslast.

Dover Street Market Locations:

· DSM NEW YORK: 160 Lexington Avenue, New York, NY 10016, USA. Telephone 646 837 7750

· DSM LONDON: 17-18 Dover Street, London W1S 4LT, UK. Telephone +44 20 7518 0680

· DSM GINZA: Ginza Komatsu West, 6-9-5, Ginza Chuo-Ku, Tokyo 104-0061, Japan. Telephone +81 3 6228 5080

For more information on new and existing styles from all MOSCOT Collections, and for a complete list of shops selling MOSCOT eyewear, please visit moscot.com.

ABOUT MOSCOT EYEWEAR

All MOSCOT eyewear is handmade using the highest quality materials, real hardware, and hinges that are riveted through the temple and frame fronts to ensure the sturdiest construction possible. Every MOSCOT frame is available as ophthalmic eyewear or sunglasses, with or without a prescription, and is customizable in a variety of frame and lens color combinations and sizes. With nearly 100 years of eyewear expertise, MOSCOT carefully inspects every frame for quality control in its own labs, housed within its New York City Shops, before dispensing eyewear to costumers worldwide.

ABOUT MOSCOT

MOSCOT is a New York City institution renowned worldwide for its iconic eyewear - The MOSCOT Originals, MOSCOT Spirit, and MOSCOT Sun Collections. MOSCOT infuses its unmistakably refined, downtown aesthetic with nearly 100 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear. While now recognized as a global fashion brand, MOSCOT remains, at heart, a neighborhood optical shop.

ABOUT MOSCOT ORIGINALS

The MOSCOT Originals Collection, based on styles from the Moscot family archives from the 1930s - 1970s, celebrates the classic good looks and timeless design born in decades past. The eyewear retains the authenticity of the original frame styles including period details, traditional hardware, and real sunglass lenses that precisely duplicate the true old school colors first fabricated by the Company in the 1940s. The faithfully reproduced Collection is available as ophthalmic eyewear or sunglasses, with or without prescription, in a variety of frame and lens color combinations and sizes. If it's not a MOSCOT, it's not an Original.

ABOUT MOSCOT SPIRIT

The MOSCOT Spirit Collection departs from the Moscot family archives, but still shares the same great DNA as The MOSCOT Originals, including the highest quality materials, period details, and real hardware to ensure the sturdiest possible construction. With a wide-ranging color palette, and featuring signature brass end caps, The MOSCOT Spirit Collection is available as ophthalmic eyewear. Good genes run in the family.

ABOUT MOSCOT SUN

The MOSCOT Sun Collection, whether oversized and dramatic, or sleek and modern, or playful and fun, or glamorous and daring, or all of the above, is always a celebration of summer. The MOSCOT Sun Collection can be made with or without a prescription, and features either real glass or CR-39 lenses for UVA and UVB sun coverage - in either case, we've got you covered. Who says protection can't be fun?