Missguided Launches New 'Barcelona Heat' Campaign

By: May. 10, 2013
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The latest Summer 2013 Campaign from Missguided takes it to the next level as the high summer season approaches. Shot in the sun-drenched Spanish city of Barcelona, capturing the laid back vibe of the city, the locations were chosen to reflect the youth culture of today, shooting at concrete local skate parks, street art littered city streets and the sandy beach.

The urban backdrops were the perfect juxtaposition against the off-the-cuff styled outfits worn by the utterly beautiful but 'don't mess with me' Brazilian model. Her eye popping red pout, long tanned limbs and off-beat style was an unexpected sight against the grey concrete walls causing quite the stir with the locals who stopped to take in this rare sight as they went about their daily business.

Dresses were shown to be diverse and given a street-edge with the addition of oversized snapbacks, platform high tops and studded rucksacks. A statement tribal bodysuit was worn to the beach with a fierce leather gilet and a neon bodycon dress was spotted on the skate park as boarders and bikers stopped their displays of tricks and flips to stare. Bold and brightly painted walls were used as the perfect surroundings for some laid back looks including an oversized varsity baseball t-shirt and a tropical print bustier worn with ghetto-chic gold.

Moving through the city, the stark concrete port allowed the detailed skater dresses to demand attention; with sequins and neon embellishments being an unexpected sight. Separates with a fishnet overlay, an acid wash denim jacket, and an oil-slick pencil skirt worn with an oversized checked shirt tied casually around the waist finished with a cropped top were also featured.

As the last few minutes of sun were squeezed from the day, the flawless model, dressed in a fierce cut out, bondage, leatherette dress is seen on the hotel rooftop, with the sight of the epic Barcelona cityscape stretching out to the mountains in the distance.

To shop the latest Missguided collection, including Missguided Bikinis and receive free UK next day delivery on all orders over £40 customers, visit the Missguided website now.

Welcome to Summer 2013 at Missguided.



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