Macy's and Make-A-Wish Welcome Back Â"Wishes Across America,Â" 12/6
On Dec. 6, customers across the nation will have the opportunity to spread joy and goodwill as Macy's National Believe Day returns for a fifth season of giving. As part of Macy's nostalgic Believe campaign, which was inspired by the New York Sun's famous editorial "Yes, Virginia, there is a Santa Claus," National Believe Day was created to spread the season's message of kindness and generosity toward others.
To mark the fifth anniversary of this special day, Macy's and Make-A-Wish will grant more than 50 special "Wishes Across America" to children with life-threatening medical conditions. In addition, on National Believe Day only, Macy's is inviting customers to help deliver a special $1 million day. For every stamped letter mailed at a Macy's red Santa Mail letterbox in-store, Macy's will donate $1 to Make-A-Wish, above the existing $1 million campaign goal. With the help of "Believers" across the nation, this new element of Macy's Believe program will help Macy's reach up to $2 million in total for Make-A-Wish during this year's campaign. Macy's is also encouraging customers to share a photo or video of their moment mailing a letter to Santa at Macy's Believe Station to Instagram, Twitter or Vine using #MacysBelieve, to be considered for the opportunity to be in a Macy's television commercial airing Christmas Eve and Christmas Day.
"Macy's National Believe Day continues to bring together communities across the country during the holiday season through acts of true compassion and generosity," said Martine Reardon, Macy's chief marketing officer. "We are amazed year after year by the overwhelming support Macy's and Make-A-Wish receive from customers nationwide and the program's positive impact on children with life-threatening medical conditions. With the help of Macy's customers, we hope to do even more good this year and reach our goal to create a million dollar day."
Macy's Believe campaign was inspired by the uplifting story of 8-year-old Virginia O'Hanlon, who in 1897, wrote a letter to the New York Sun newspaper inquiring about the existence of Santa Claus. The editor of the Sun, Francis P. Church replied, "Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist..." Macy's Believe campaign is intended to inspire a national movement toward acts of kindness and goodwill toward others, reinforcing altruism as a holiday tradition. As part of Macy's Believe campaign, children of all ages can drop their stamped letters, addressed to Santa at The North Pole, in the Santa Mail letterbox at their local Macy's. For each letter received through Dec. 24, Macy's will donate $1 to Make-A-Wish, up to $1 million, to help grant the wishes of children with life-threatening medical conditions.
Key elements of National Believe Day include:
"Wishes Across America"
To celebrate the fifth annual National Believe Day, Macy's and Make-A-Wish will grant more than 50 special "Wishes Across America" to children with life-threatening medical conditions. This program was created to inspire others to embrace the spirit of goodwill by granting multiple wishes across the country all on one day, while making a direct impact on their own community.
Million Dollar Day
In celebration of National Believe Day, on Friday, Dec. 6 only, for every letter received in-store, Macy's will donate $1 to Make-A-Wish, up to $1 million, above the existing $1 million goal. This new element of Macy's Believe program has the potential to make National Believe Day a million-dollar day, and help generate up to $2 million in total for Make-A-Wish during this year's campaign.
"Yes, Virginia" Animated Special
The award-winning "Yes, Virginia" animated holiday television special will return this year featuring an all-star cast of voices that includes Neil Patrick Harris, Jennifer Love Hewitt, Alfred Molina and Beatrice Miller in the title role. The half-hour holiday program takes viewers on a fascinating journey about the existence of Santa Claus and the curiosity amongst believers. "Yes, Virginia," presented by Macy's, will air on CBS on National Believe Day, Friday, Dec. 6, at 8:30 p.m. ET (check local listings).