Khroma Beauty to Become Kardashian Beauty

By: May. 10, 2013
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After a legal battle, Boldface Licensing + Branding is changing the name of Khroma Beauty by Kourtney, Kim and Khloe Kardashian to Kardashian Beauty.

The name change ends the licensing dispute between Boldface Lee Tillett Inc., an Altamonte Springs, Fla.-based company that sells a line called Kroma Makeup. Boldface is selling the remainder of it's Khroma stock before Kardashian Beauty hits shelves in four weeks.

"Boldface, along with Kourtney, Kim and Khloe Kardashian, are looking to the future and see this change as a positive move forward," said Nicole Ostoya, chief executive officer of Santa Monica, Calif.-based Boldface. "We're confident that it's not the name that matters to our fans, but the Kardashian sisters' commitment to making this line a true reflection of their love for cosmetics."



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