Kellogg's' Launches Tips For A Great Start With Team Kellogg's To Help Moms Support Their Families' Active And Healthy Lifestyles

By: Jan. 07, 2014
FOOD & WINE
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Whether finding creative ways to help fuel their kids in the morning or coming up with smart snacks to help keep their families energized during the day, moms are constantly in search of easy ways to develop healthy habits with their families. To help mom support her family's active and healthy lifestyles, Kellogg's is rolling out Tips for a Great Start: a 30-day program featuring Team Kellogg's, a group of U.S. Olympic and Paralympic athletes and hopefuls, and U.S. Olympic Committee (USOC) dietitians.

Starting today, moms can visit Kelloggs.com/GreatStartsTips for personal stories and ideas that Team Kellogg's athletes including Noelle Pikus-Pace, U.S. Skeleton athlete and one of the fastest moms on ice, and U.S. Olympic Figure Skating legend and mom Kristi Yamaguchi live by when training and at home with their families.

"At Kellogg's, we believe that From Great Starts Come Great Things, so we are excited to bring moms 30 days of tips from top athletes who share our belief in the power of breakfast," said Noel Geoffroy, Senior Vice President, Marketing & Innovation for Kellogg's U.S. Morning Foods. "Kellogg's cereal plays an important role in helping both athletes and families alike to get a great start to the day."

Through quick video clips, printable tip sheets and slideshows, Team Kellogg's and USOC nutrition experts share ideas that moms can use with their own families, including:

  • Games and activities to keep families moving, even in the worst weather
  • How top athletes form and stick to healthy habits
  • The best midday snacks for both athletes and families
  • Recipes that call for ingredients already in the pantry, including favorite Kellogg's cereals

"As a mother of two and someone who travels to competitions with my entire family, I can definitely relate to moms on-the-go and know how important it is to help keep my family energized," said Pikus-Pace. "A bowl of Kellogg's cereal with milk for breakfast plays an important role in my family's health, so I'm excited to work with other members of Team Kellogg's to show moms how easy it is to give their own families a great start."

For more tips and ideas to help keep families nourished like Team Kellogg's, go to Kelloggs.com/GreatStartsTips. To learn more about Team Kellogg's and how they got their start, visit Kelloggs.com/teamusa.

2014 Team Kellogg's Team USA Athletes:

  • Gretchen Bleiler Halfpipe Snowboarder
  • Heath Calhoun Paralympic Alpine Skiing
    • Member of the 2010 U.S. Paralympic Ski team
    • 2012 Overall Men's National Champion in Mono Ski
    • View his Start Story
  • Meryl Davis & Charlie White Ice Dancing
    • 2010 Olympic silver medalists in Ice Dancing , and gold medal hopefuls in Sochi
    • 2011 and 2013 Ice Dance champions at the ISU Figure Skating World Championship
    • View their Start Story
  • Sarah Hendrickson Ski Jumping
    • World Champion ski jumper
    • Aims to compete in the first-ever women's ski jumping competition in Sochi
    • View her Start Story
  • Noelle Pikus-Pace Skeleton
    • Mother of two, who travels to competitions with her family
    • One of the top female skeleton athletes in the world
    • Fourth-place finisher in the 2010 Olympic Winter Games
    • Six-time gold medalist in 2012 and 2013 competitions
    • View her Start Story
  • Amy Purdy Paralympic Snowboarding
    • One of the premier Paralympic snowboarders
    • Played an instrumental role in getting adaptive snowboarding included in the 2014 Paralympic Games
    • View her Start Story
  • Team Kellogg's Legends and Co-Captains
    • Jim Craig Ice Hockey Legend
      • Olympic gold medalist goalie, 1980 USA "Miracle on Ice" Team
    • Kristi Yamaguchi Figure Skating Legend
      • Mother of two
      • 1992 Olympic gold medalist and U.S. Olympic Hall of Fame member

USOC Dietitians

  • Jennifer Gibson and Susie Parker-Simmons
    • Full-time registered dietitians who work with Team USA athletes at the U.S. Olympic Training Center in Colorado Springs, CO
    • Provide nutritional support to ensure athletes stay in top competition-shape

Kellogg Company and USOC Relationship Continues
Dating back to 1976, Kellogg Company has a long history of helping athletes start the day off right through its support of the United States Olympic Committee. Looking forward, Kellogg is proud to support the U.S. Olympic and Paralympic Teams for the 2014 and 2016 Games, as well as Team USA athletes at the 2015 Pan American and Parapan American Games. Kellogg products are available to Team USA athletes at all U.S. Olympic Training Centers in Colorado Springs, Colo., Lake Placid, N.Y., and Chula Vista, Calif.

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's, Keebler, Special K, Pringles, Frosted Flakes, Pop-Tarts, Corn Flakes, Rice Krispies, Kashi, Cheez-It, Eggo, Coco Pops, Mini-Wheats, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts on global hunger relief through our Breakfasts for Better Days initiative, providing 1 billion servings of cereal and snacks - more than half of which are breakfasts - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.



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