Kate Spade Saturday may expand its reach beyond it's "older sister" brand, Kate Spade New York, which currently boasts 80 units in the U.S. and 100 overseas.
On June 8 the brand unveiled four pop-up shops with eBay touchscreens and payment processing by PayPal that closed on July 7. The Gansevoort Street location saw "a high level of engagement." On Friday, it reopened with an apparel focus for four months. "We heard a lot from customers who wanted to try [products] on," Andrew said.
The brand plans to open street locations and mall units. "We're trying to continue to be innovative," Andrew said. "We may do something with a kiosk idea in some places. We don't want to be limited to traditional retail. We have a lot of ideas. We're saying, 'Where does she live, where is she hanging out? Let's go there.'" In Japan, Kate Spade Saturday will open its sixth store in the fall with more units planned for next year. "The brand resonates very well with the Japanese customer," Andrew said. "Kate Spade is loved and respected there. Asia is our focus because the brand is so strong there." Andrew said the brand will also enter Europe.