Jordin Sparks Launches New Fragrance 'Because of You'

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IN THE HEIGHTS star Jordin Sparks is set to launch her debut fragrance this month. It will be called "Because of You."

The 2007 American Idol winner explained to WWD: "When I was starting this project, I really wanted it to be affordable. I looked at some other celebrity fragrances, and they were like $80. Even now, I look at a fragrance that's $80, and I can't bring myself to spend that much. In this economy especially, my fans deserve a high-quality, reasonably priced scent."

Sparks also tweeted about the launch stating: "Im really excited 4 my perfume! Ive always loved fragrances & next week it will be out 4 everyone to try! YAY! All #becauseofyou guys. And the perfume is called #becauseofyou, because you guys mean the world to me! :). (sic)"

According to Contactmusic.com, the perfume will have an introductory price of $9.50 before rising to $14.95 in Target shops.

Tickets for In The Heights range from $41.50 to $121.50, and can be purchased at the Richard Rodgers Box Office or at www.ticketmaster.com. The playing schedule for In The Heights is as follows: Tuesdays and Sundays at 7pm, Monday, Wednesdays - Saturdays at 8pm, with matinees Saturdays and Sundays at 2pm.

 

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