Ivanka Trump Launches Her First Fragrance

Ivanka Trump, entrepreneur, style influencer, TV personality, and EVP of Development & Acquisitions of The Trump Organization, launched her first fragrance in partnership with Parlux Fragrances, Ltd.

"Ivanka Trump is the true inspiration of what epitomizes strength in grace and beauty," said Linda Levy, SVP and CMO of Perfumania Holdings, parent company of Parlux, Ltd. "Ivanka never underestimates the importance of style and staying power. Her effortless beauty is captured in her namesake fragrance, IVANKA TRUMP."

IVANKA TRUMP is a floral oriental scent that begins with sparkling Italian Bergamot, lush apple, and pink peppercorn. The heart opens with a lush bouquet of jasmine, rose and peach blossom. Golden amber, creamy vanilla, patchouli and smooth cedarwood deliver a meaningful and lasting impression. The IVANKA TRUMP fragrance was created by Jennifer Mullarkey, fragrance developer for Parlux and Marypierre Julien, perfumer at Givaudan Fragrances.

"I enjoy wearing fragrance everyday and always found myself searching for the one signature scent that reflects the things I love," said Ivanka Trump. "For this reason, I wanted to create an elegant fragrance for women with notes of some of my favorite flowers such as rose and jasmine."

The IVANKA TRUMP collection premieres at Macy's, Lord & Taylor and other fine department stores nationwide this month. The collection includes: Eau de Parfum in 1.7 fl oz/50 ml for $62, Eau de Parfum in 3.4 fl oz/100 ml for $78, and Body Lotion in 6.0 fl oz/175 ml for $35.

To coincide with the launch, Ivanka Trump will host personal appearances at select Macy's and Lord & Taylor stores. Her advertising campaign will appear in top fashion and lifestyle books during the spring season. Ivanka's fragrance microsite, www.ivankatrumpfragrance.com, is live this week with interactive content including behind the scenes video of her ad shoot and an opportunity to sample her fragrance. Ivanka's social media programs will include engaging contests on Facebook, Twitter and Pinterest.

Ivanka Trump's first fragrance introduction works synergistically with her other lifestyle categories that include: fine jewelry, footwear, handbags, outerwear, apparel, sunglasses and home fashions.

About Ivanka Trump

As Executive Vice President of Development and Acquisitions, Ivanka Trump (@ivankatrump) is charged with the domestic and global expansion of the Trump Organization's real estate footprint. Trump is involved with all aspects of the company's real estate and hotel management initiatives and is the co-founder of the Trump Hotel Collection. Trump is a principal of Ivanka Trump Fine Jewelry, a luxury diamond company which launched with great success in 2007. As one of the fastest growing fashion brands in the industry, the Ivanka Trump Brand has since expanded and the collection now includes footwear, handbags, outerwear, apparel, fragrance, sunglasses and most recently home fashions. In 2009, Trump published her first book, a New York Times and Wall Street Journal Best Seller, The Trump Card. Trump previously worked as a project manager in the retail development division of Forest City Ratner Companies and received her bachelor's degree in real estate from the Wharton School of Finance at the University of Pennsylvania, graduating cum laude. www.ivankatrump.com

About Parlux Ltd.

Parlux Ltd., a leading global beauty company designs, manufactures, markets and distributes prestige fragrances and related products, and has been in business since 1987. It is ranked among the Top 100 Cosmetic and Fragrances companies in the world and holds the licenses for notable fragrance brands including Rihanna, Jessica Simpson, Vince Camuto, Ivanka Trump, Paris Hilton, and Marc Ecko among others.

Parlux Ltd. is a wholly owned subsidiary of Parlux Fragrances, LLC, which in turn is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. Perfumania is traded on the NASDAQ exchange (PERF).