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INDUSTRY INSIGHT: Weekly Grosses Analysis - 1/2 - Records for ONCE, ROCK OF AGES, ANNIE, MORMON & More!

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Welcome to this week's edition of our new WEEKLY GROSSES ANALYSIS, part of our new Industry Insights section that will feature insider industry information, commentary and insights!

Rock of Ages set a new box office record at the Helen Hayes Theater, earning $745,205 in the week ending December 31, 2012. With the week's gross, ROCK OF AGES sets the Helen Hayes record for a 9-performance week for the second year in a row, topping its previous high of $652,172 for the week ending January 1, 2012.

ONCE, winner of eight Tony Awards including Best Musical, has broken the house record of Broadway's Bernard B. Jacobs Theatre. The show earned $1,447,598 for the week ending Sunday, December 30, 2012.

The acclaimed new production of ANNIE, which opened November 8 at the Palace Theatre, had its best week yet on Broadway and joined the $2 million club. The show grossed $2,054,710 for the week ending 12/30/12.

THE BOOK OF MORMON, winner of nine 2011 Tony Awards including Best Musical, has broken the house records in three different cities for the week ending December 30, 2012.

On Broadway, THE BOOK OF MORMON broke the house record at the Eugene O'Neill Theatre (230 West 49th Street) for the 43rd time, grossing $2,158,595.

The First National Tour of THE BOOK OF MORMON in its final week at the Curran Theatre in San Francisco, broke the house record for the 2nd time, grossing $1,607,677. The production began performances last night at the Keller Auditorium in Portland, OR, and continues on to Seattle, Des Moines, Minneapolis, St. Louis, Rochester, Detroit, Pittsburgh, Boston, Toronto, Cleveland and Washington, DC.

The Second National Tour of THE BOOK OF MORMON, which opened in Chicago on December 19 to rave reviews, set the house record for the 2nd time, grossing $1,645,201 at the Bank of America Theatre (19 West Monroe Street).

Read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, 12/30/2012.


Top 5 by This Week Gross
WICKED $2,947,172
SPIDER-MAN TURN OFF THE DARK $2,716,990
THE LION KING $2,666,616
THE BOOK OF MORMON $2,158,595
ANNIE $2,054,848
Bottom 5 by This Week Gross
PICNIC ($154,501), The Other Place ($158,737), DEAD ACCOUNTS ($327,803), WHO'S AFRAID OF Virginia Woolf? ($344,190), GOLDEN BOY ($396,424)

Top 5 by This Week Gross vs. Last Week Gross
SPIDER-MAN TURN OFF THE DARK $1,245,753
ANNIE $897,886
WICKED $847,002
EVITA $774,121
THE PHANTOM OF THE OPERA $772,510
Bottom 5 by This Week Gross vs. Last Week Gross
PICNIC ($5,201), The Other Place ($9,085), ELF ($33,471), GLENGARRY GLEN ROSS ($34,201), WHO'S AFRAID OF Virginia Woolf? ($57,253)

Top 5 by Average Ticket Price
THE BOOK OF MORMON $219.24
WICKED $181.02
THE LION KING $176.63
GLENGARRY GLEN ROSS $163.00
ONCE $149.14
Bottom 5 by Average Ticket Price
PICNIC ($41.90), The Other Place ($49.56), GOLDEN BOY ($72.85), GRACE ($78.80), THE MYSTERY OF EDWIN DROOD ($80.21)

Top 5 by Gross % of Potential
WICKED 155.83%
THE BOOK OF MORMON 134.16%
SPIDER-MAN TURN OFF THE DARK 123.24%
NEWSIES 118.64%
ROCK OF AGES 114.3%
Bottom 5 by Gross % of Potential
PICNIC (20.83%), DEAD ACCOUNTS (30.7%), The Other Place (32.08%), GRACE (41.44%), THE HEIRESS (43.86%)

Top 5 % of Seats Sold of Total Seats
SPIDER-MAN TURN OFF THE DARK 114.8%
THE BOOK OF MORMON 102.6%
ONCE 101.8%
CHICAGO 101.5%
THE PHANTOM OF THE OPERA 101.4%
Bottom 5 % of Seats Sold of Total Seats

DEAD ACCOUNTS (48.0%), GRACE (58.5%), WHO'S AFRAID OF Virginia Woolf? (58.9%), THE HEIRESS (60.8%), PICNIC (62.3%)


Top 5 by Seats Sold This Week vs. Last Week
SPIDER-MAN TURN OFF THE DARK 7560
NICE WORK IF YOU CAN GET IT 4015
MAMMA MIA! 3871
CHICAGO 3848
ANNIE 3706
Bottom 5 by Seats Sold This Week vs. Last Week
A CHRISTMAS STORY (-944), GLENGARRY GLEN ROSS (-745), The Other Place (-407), PICNIC (-262),

That's all for this week... Other statistics that you'd like to see? Let us know!

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