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INDUSTRY INSIGHT: Weekly Grosses Analysis - 11/26; Records for ONCE, MORMON, ANNIE, NEWSIES & More!

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Welcome to this week's edition of our new WEEKLY GROSSES ANALYSIS, part of our Industry Insights section that will feature insider industry information, commentary and insights!

Amongst this week's MANY record-breakers - ONCE has broken the house record of Broadway's Bernard B. Jacobs Theatre. The show earned $1,074,642.77 for the week. THE BOOK OF MORMON, has broken the house record of Broadway's Eugene O'Neill Theatre for the 42nd time. The show earned $1,801,627.00 for the week ending Sunday, November 25, in the 1,068-seat O'Neill, one of Broadway's smallest theatres. ANNIE, which opened November 8 on Broadway, set a house record at the Palace Theatre last week. The show grossed $1,499,197 for the week ending 11/25/12. The previous record was held by West Side Story, with $1,485,158 for the week ending 1/3/10.

NEWSIES and both the Broadway and San Francisco productions of Disney's landmark musical event THE LION KING set new house records the week of the Thanksgiving holiday.

For the week ending November 25, 2012, NEWSIES set its sixth house record, bringing in $1,106,383 at the Nederlander Theatre during the sold-out week. This breaks the previous record set the week ending July 22, 2012. Just one week after celebrating its 15th anniversary, the Broadway production of THE LION KING grossed $2,125,561 at the Minskoff Theatre last week, a house record for an eight-performance week. The previous eight-performance record set at the Minskoff occurred the week ending April 8, 2012.

The show's North American touring production broke San Francisco's Orpheum Theatre box office record for a Broadway engagement grossing $1,674,059 for eight performances the week ending November 25. The previous house record has been set January 3, 2010.

Read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, 11/25/2012.


Top 5 by This Week Gross
WICKED $2,290,819
THE LION KING $2,125,661
THE BOOK OF MORMON $1,801,672
SPIDER-MAN TURN OFF THE DARK $1,779,777
ANNIE $1,499,879
Bottom 5 by This Week Gross
GOLDEN BOY ($164,198), SCANDALOUS ($194,511), WHO'S AFRAID OF Virginia Woolf? ($304,196), THE ANARCHIST ($317,201), GRACE ($320,199)

Top 5 by This Week Gross vs. Last Week Gross
THE LION KING $723,492
WICKED $692,343
SPIDER-MAN TURN OFF THE DARK $667,598
ANNIE $615,933
A CHRISTMAS STORY $570,512
Bottom 5 by This Week Gross vs. Last Week Gross
GLENGARRY GLEN ROSS ($-303,582), THE HEIRESS ($-109,448), THE ANARCHIST ($-62,661), GOLDEN BOY ($-22,536), WHO'S AFRAID OF Virginia Woolf? ($-17,470)

Top 5 by Average Ticket Price
THE BOOK OF MORMON $205.86
WICKED $163.04
THE LION KING $158.43
GLENGARRY GLEN ROSS $157.55
ONCE $137.22
Bottom 5 by Average Ticket Price
GOLDEN BOY ($36.82), SCANDALOUS ($53.57), THE MYSTERY OF EDWIN DROOD ($62.37), CYRANO DE BERGERAC ($64.12), THE ANARCHIST ($71.09)

Top 5 by Gross % of Potential
THE BOOK OF MORMON 138.57%
WICKED 136.27%
GLENGARRY GLEN ROSS 109.51%
THE LION KING 108.49%
ANNIE 105.94%
Bottom 5 by Gross % of Potential
SCANDALOUS (15.51%), GOLDEN BOY (21.08%), GRACE (34.21%), CHAPLIN (37.78%), THE MYSTERY OF EDWIN DROOD (38.3%)

Top 5 % of Seats Sold of Total Seats
THE BOOK OF MORMON 102.6%
GLENGARRY GLEN ROSS 101.2%
ONCE 100.5%
NEWSIES 100.0%
THE LION KING 100.0%
Bottom 5 % of Seats Sold of Total Seats

SCANDALOUS (30.6%), GRACE (45.1%), GOLDEN BOY (56.3%), CHAPLIN (57.3%), DEAD ACCOUNTS (61.5%)


Top 5 by Seats Sold This Week vs. Last Week
THE PHANTOM OF THE OPERA 3743
MARY POPPINS 3326
ANNIE 2939
MAMMA MIA! 2454
THE LION KING 2004
Bottom 5 by Seats Sold This Week vs. Last Week
SCANDALOUS (-2577), GLENGARRY GLEN ROSS (-2147), THE HEIRESS (-1058), THE MYSTERY OF EDWIN DROOD (-534), WHO'S AFRAID OF Virginia Woolf? (-438)

That's all for this week... Other statistics that you'd like to see? Let us know!

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