Grimanesa Amoros' PINK LOTUS Light Sculpture on View at The Peninsula Hotel New York This Fall

PINK LOTUS, a large-scale, site-specific light sculpture by artist Grimanesa Amorós, will be installed on the façade of The Peninsula New York in honor of Breast Cancer Awareness Month this October. On view from October 1 - November 15, 2015, the light sculpture is part of "The Art of Pink," an international, Breast Cancer Awareness Month arts initiative sponsored by The Peninsula hotels worldwide. PINK LOTUS has been exclusively curated for The Peninsula New York by Circa 1881.

In keeping with the initiative's "pink" theme, Amorós will use LED lights to create a pink lotus flower that will be attached to The Peninsula New York's landmarked facade, located at 5th Avenue and 55th Street. The installation will activate the entrance to the hotel with a focus on the Palladian window above the door and the carvings of Ceres, Roman Goddess of agriculture and abundance, and Diana, the Roman Goddess of the hunt, the moon and childbirth. By placing the installation on the main facade, Amorós will be supporting Breast Cancer Awareness Month by drawing attention to both the Roman Goddesses, who represent the power of women worldwide, and to the lotus flower's symbolic associations with creation, enlightenment and rebirth.

As in all of her work, Amorós' PINK LOTUS light sculpture will create a dialogue with the existing architecture and the history of the site. The dramatic composition will provide the public with a unique visual experience created by the LED lighting. The beauty and spiritual symbolism of theLotus Flower are certain to make the PINK LOTUS one of the highlights of "Art of the Pink."

On October 6, 2015 there will be a press reception with the artist from 6:00 to 6:30pm followed by an opening celebration from 6:30pm to 8:00pm. For more information on PINK LOTUS, visit newyork.peninsula.com/en/default.

About Grimanesa Amorós - Grimanesa Amorós was born in Lima, Peru and lives and works in New York City. She is an interdisciplinary artist with diverse interests in the fields of social history, scientific research and critical theory, which have greatly influenced her work. Amorós researches the locations, histories and communities of the installation sites. Her process remains organic and instinctive. This intuitive relationship to technology is a distinctive feature of Amorós' practice. Her works incorporates elements from sculpture, video, lighting, and technology to create site-specific light installations to engage architecture and create community.

Grimanesa Amorós has often drawn upon important Peruvian cultural legacies for inspiration for her large-scale light-based installations, which she has presented around the globe from Mexico, Tel Aviv and Beijing to New York's Times Square. She continues to be inspired from Peru's history for her art but she does not hold an essentialist or nostalgic view of her subject. She often gives talks at museums, foundations and universities where her lectures not only attract future artists but students and faculty engaged with science and technology. It feels somewhere in the art of Grimanesa Amorós, the past is meeting the future. Amorós has exhibited in the United States, Europe, Asia, Middle East and Latin America. For more information about Grimanesa Amorós, visit www.grimanesaamoros.com.

About The Peninsula New York - The Peninsula New York is ideally located on Fifth Avenue and 55th Street, in the heart of New York City's most prestigious shopping, cultural, and business neighborhood, in Midtown Manhattan. A 23 story, 1905 landmark building, The Peninsula New York features 235 spacious and luxurious guest rooms and suites, decorated in a classic, contemporary style with art nouveau accents. For additional information on The Peninsula New York, visit www.peninsula.com/newyork.

About The Art of Pink - Breast cancer is the most prevalent cancer among women and the second-most common cancer in the world today, accounting for one in ten of all new cancers diagnosed worldwide, and nearly one in four female cancer cases. With these statistics in mind, The Peninsula Hotels decided to harness its resources and create the Peninsula in Pink charitable initiative. Launched in 2010, Peninsula in Pink is an annual event at all The Peninsula Hotels in Asia, North America and Europe. In 2015, Peninsula inPink undergoes an artistic makeover, and is retitled The Art of Pink. Each hotel will exhibit pink-themed artworks in partnership with acclaimed artists and galleries, in addition to the popular Pink Afternoon Tea, spa treatments and cocktails, with a portion of the price donated to SHARE. An exclusivepink ribbon pin designed for Breast Cancer Awareness Month will also be worn by all hotel staff, and is available for sale in each hotel.

About SHARE - SHARE is a nationwide community that offers support, information and the benefit of experience to women diagnosed with breast and ovarian cancers and their caregivers. Our services include a helpline staffed by peers, support groups, and seminars on both the treatment of cancer and living with the disease. Through SHARE, the power of community helps renew hope. Call 844-ASK-SHARE or visit www.sharecancersupport.org.

About Circa 1881 - Circa 1881 produces art exhibitions and programs for non-profit institutions and private companies interested in displaying world-class contemporary art in their public spaces. The exhibited artworks are borrowed from Circa 1881's lending library consisting of inventory from private collections it has under management. For more information about Circa 1881 visit www.c1881.com.