For the May 2013 Sweep, ABC's "Good Morning America Saturday" drew 3.631 million Total Viewers and 1.179 million Adults 25-54, according to Nielsen Media Research. Leading 3 of the 4 telecasts during the month, "GMA Saturday" won the May 2013 Sweep in Total Viewers, ranking No. 1 for the first time ever during a May sweep. Further, the ABC morning has ranked No. 1 in 3 of the last 4 sweeps periods (May '13, November '12 and July '12).
Surging over the year-ago sweep by +17% (3.113 million for May 2012 sweep), "GMA Saturday" scored its largest-ever overall May sweeps audience. "GMA Saturday" debuted in its current format in September 2004.
"GMA Saturday" outperformed CBS' "Saturday Early Show" by its largest-ever May sweeps margins in both Total Viewers (+1.894 million) and Adults 25-54 viewers (+620,000).
Based on Nielsen's C3 Ratings data (Commercial Ratings + 3 Day Playback), "GMA Saturday" ranked No. 1 during the May 2013 Sweep in both Total Viewers (3.751 million) and Adults 25-54 (1.197 million). May 2013 stands as the
ABC program's first-ever May sweeps victory in Total Viewers in the C3 ratings. Additionally, the program drew its largest-ever May sweep audience while posting its best news demo performance during the month in 2 years (since May 2011).
"Good Morning America Sunday":
For the May 2013 Sweep, "Good Morning America Sunday" averaged 3.383 million Total Viewers and 1.066 million Adults 25-54, according to Nielsen Media Research. "GMA Sunday" posted double-digit increases in both Total Viewers (+20%) and Adults 25-54 (+13%) compared to the year-ago May Sweep (2.826 million and 947,000 respectively), drawing its most-watched May sweep ever. "GMA Sunday" debuted in its current format in September 2004.
"GMA Sunday" slashed more than three-quarters of its margins with NBC's "Sunday Today" in both Total Viewers (-81% - 86,000 vs. 442,000) and Adults 25-54 (-78% - 45,000 vs. 201,000) compared to the year-ago sweep. This stands as the
ABC program's smallest-ever May sweeps margins with the
NBC program.
Based on Nielsen's C3 Ratings data (Commercial Ratings + 3 Day Playback) for the May 2013 Sweep, "GMA Sunday" delivered its best numbers ever during a May sweep in both Total Viewers (3.500 million) and Adults 25-54 (1.117 million). "GMA Sunday" beat NBC's "Sunday Today" (3.476 million and 1.104 million, respectively) for the first time ever during a May sweep, leading the
NBC program by +24,000 Total Viewers and by +13,000 Adults 25-54, according to C3 data.
Source: The Nielsen Company, NTI Total Viewers and Adults 25-54, National Commercial Ratings + 3 Day Playback Averages based on regular telecasts (excludes breakout, specials and re-titled telecasts). May 2013 Sweep: 4/25 - 5/22/2013. February 2013 Sweep: 1/31 - 2/27/13. May 2012 Sweep: 4/26 - 5/23/2012. Sweep periods (November, February, May and July). Commercial Ratings + 3 Days of Playback are the television industry's currency used to broker sales to advertisers.
