E!'s TOTAL DIVAS Hits New Season High

By: Mar. 31, 2014
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

E's hit series "Total Divas" continues its momentum in season two (Sundays 9-10pm). On March 30th, the show scored its second most-watched episode in its history and strongest telecast this season-to-date with 1.55 million total viewers, 616,000 women 18-49 and 416,000 women 18-34. The telecast was also the most-watched episode in total viewers since August 11th 2013 (1.55 million) and the best since September 1st 2013 in adults 18-49 (984,000), women 18-49 (616,000) and women 18-34 (416,000). Versus its first two telecasts earlier this season, the show is up a strong +29% in adults 18-49 delivering almost one million viewers in the demo (984,000 vs. 764,000 average). On Twitter across Sunday, "Total Divas" was ad-supported cable's #2 most tweeted reality show. Digitally, the show delivered 151,000 weekly uniques, up +16% from its season two premiere week. Across linear television, digital and social, the hit is currently E!'s second-strongest series franchise after "Keeping up with the Kardashians."

"Eric & Jessie: Game On" (10-10:30pm) returned on Sunday March 30th with its season two premiere. The telecast built over its season one finale on November 3rd 2013 across all demos including adults 18-49 (+15%, 674,000 vs. 586,000) and women 18-49 (+6%, 510,000 vs. 482,000). Moreover, the premiere outperformed its season one debut back on September 29th 2013 across-the-board with double-digit gains in adults 18-49 (+14%, 674,000 vs. 593,000) and women 18-49 (+14%, 510,000 vs. 447,000) powered by core young women (W18-34: +25%, 388,000 vs. 310,000). On Sunday, "Eric & Jessie: Game On" was ad-supported cable's #3 most talked about reality program on Twitter behind "Total Divas."

Source: Nielsen Media Research, Live + Same Day fast nationals dated 3/30/14. Second strongest linear statement for Total Divas based on P2+. Digital - Adobe Analytics (Total Divas on Eonline), 3/24/14 - 3/30/14; Social - Nielsen SocialGuide 3/30/14 (ad supported cable reality series).



Videos