Energizer and VH1 Save the Music Foundation Give the Gift of Music

By: Jul. 28, 2011
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Just because Season 10 of American Idol(R) has come to a close doesn't mean summer has to go by without hearing from your favorite American Idol(R) stars. On July 28, Grammy(R)-nominated platinum-recording artist and VH1 Save The
Music Foundation Ambassador, Jordin Sparks will take the stage in New York City to give fans, tourists, and passersby a rare, surprise performance of her latest hits. The exclusive show will be in celebration of the Energizer partnership with the VH1 Save The Music Foundation -- a non-profit organization dedicated to restoring instrumental music education in America's public schools.

But here's the catch -- you have to find her first! The location of
Sparks' performance is a mystery, so keep your eyes on the VH1 Save The Music Foundation tab on the Energizer Bunny(R) Facebook page, check out the Energizer Bunny(R) Twitter handle, @EnergizerBunny or follow #EnergizerSTM on Twitter for the latest news about the performance. The event, which will be free and open to the public, is part of Energizer's second major initiative of the now that's positivenergy(TM) campaign.

And for all those who won't be in the Big Apple -- have no fear! Energizer may be powering your trip to take you there. Energizer Bunny(R) Facebook fans will all have the chance to win a trip to New York City to see Sparks' live performance. To enter, fans can upload a photo and tell a story on the Energizer Bunny(R) Facebook page about how music has made an impact on their lives. One winner -- who will be selected at random -- and a guest will receive a round-trip flight to New York City, three nights in an area hotel, $500 spending money as well as a once-in-a-lifetime chance to see VH1 Save The Music Foundation Ambassador, Jordin Sparks.

Sparks' "pop-up" performance will kick off a series of grants Energizer and the VH1 Save The Music Foundation will make to schools around the country in need of musical instruments. Energizer is supporting these grants with a $250,000 donation to the VH1 Save The Music Foundation to help restore instrumental music education in public schools. Together
with the Foundation, this campaign brings awareness to the importance of music as part of a child's complete education, gives the gift of music to schools across the country and shows people a number of ways to further awareness and give back to their own communities.

"Music has impacted my life in such positive ways that I want to do my part to help others who may not have access to a music education," said Sparks. "Being part of this campaign teaches us the importance of music in a child's life, and that we all have the power to make a
difference."

Powering America's Schools

Students in high-quality school music education programs score higher
on standardized tests compared to students in schools with deficient
music education programs, regardless of the socioeconomic level of the
community.

"It's been proven that music provides enriching benefits to a child's
education, making the lack of music programs in our country's schools
all the more significant," said Jim Olsen, Vice President of Marketing
for Energizer North America. "From donations to public school music
programs, to spreading the word about the positive impact music
education has on students' overall learning, we hope everyone takes the
opportunity to join Energizer in this effort and get involved."

How to Get Involved

There are easy ways the public can join Energizer in its efforts to
power music education with the VH1 Save The Music Foundation:


-- Share and Win! -- Tell us how music has positively impacted your life.
Upload photos and stories to the VH1 Save The Music Foundation tab on
the Energizer Bunny(R) Facebook page -- whether they're of a child's
musical performance, your favorite concert or a special music memory --
and be entered for a chance to win the trip to New York City for the
music celebration event with Jordin Sparks on July 28. One winner will
be selected at random and the sweepstakes end July 8, but that doesn't
mean you have to stop telling us your stories. Keep us up to date with
your memories by uploading them to www.nowthatspositivenergy.com or the
Energizer Bunny(R) Facebook page at any time.
-- Volunteer -- Find a volunteer opportunity at a nearby school on
www.nowthatspositivenergy.com through VolunteerMatch.
-- Stay Tuned -- Energizer will be announcing several other ways to get
involved and join in its efforts. Keep an eye on the Energizer Bunny(R)
Facebook page throughout the summer for the latest!

In addition to powering music education in America's public schools,
Energizer is also powering Americans' playlists. Right now in stores,
specially-marked Energizer products contain a special code so when
someone buys three participating products, he or she can go online to
www.nowthatspositivenergy.com/music and redeem the codes for a $10
iTunes Gift Card.

Jordin Sparks

In 2007, 19 Recordings/Jive records artist Jordin Sparks broke onto the
music scene by winning over America and became, at that time, the
youngest-ever winner of American Idol(R). In the following three years,
Jordin has released two albums with her self-titled debut going
platinum, and just released a new single this summer, I AM WOMAN.
Sparks has won two BET Awards, one American Music Award, one People's
Choice Award and has been nominated for two MTV Awards and one
Grammy(R). This past year Jordin also made her Broadway debut starring
as Nina Rosario in the Tony(R)-winning musical In The Heights.

But it's not all a song and dance for Sparks. As the spokesperson for
the "I'm M.A.D. Are You?" campaign and the 1229 Music Project, she is
also committed to teaching young people the importance of making a
difference in their communities, which is why she enthusiastically
joined Energizer and the VH1 Save The Music Foundation in their efforts
to help restore music education in America's public schools.

now that's positivenergy(TM)

The partnership with the VH1 Save The Music Foundation is one of
Energizer's major initiatives as part of its new now that's
positivenergy(TM) campaign. The campaign was born from the realization
that everyone is beginning to take more responsibility for the choices
they make, but no one wants to sacrifice performance. Energizer is
committed to offering choices to meet both of those needs -- from
long-lasting products that create less waste because consumers are
using fewer batteries, to national initiatives that help make the world
a better place, the company has always designed with people and the
planet in mind.

The VH1 Save The Music Foundation

From Milwaukee to Mobile, Los Angeles to Long Island, the VH1 Save The
Music Foundation has worked for more than a decade to restore
instrumental music education programs. To date, the VH1 Save The Music
Foundation has provided more than $47 million in new musical
instruments to 1,750 public schools in more than 100 cities around the
country, impacting the lives of over 1.6 million children.

"Our mission is to ensure that every child has access to a complete
education that includes the benefits of instrumental music
instruction," said Paul Cothran, Vice President and Executive Director
of the VH1 Save The Music Foundation. "No child should have to grow up
without music in their lives, and it's campaigns like this, with
Energizer, that help spread the word about the importance of music and
inspire everyone to get involved."

For More Information

For more information on Energizer's partnership with VH1 Save The
Music, visit www.nowthatspositivenergy.com/music or
www.facebook.com/energizerbunnyand click on the VH1 Save The Music tab.

For more information on the VH1 Save The Music Foundation, visit
www.vh1savethemusic.com.

 



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