DIM MAK-the international brand composed of the trendsetting record label, events and lifestyle company, and apparel line founded by global electronic/dance music starSteve Aoki-breaks new ground with the official launch of the Up All Night video series. Portraying the vision of the DIM MAK lifestyle, Up All Night is an ongoing video series aimed at bringing the DIM MAK experience to life via on-the-ground, firsthand footage. Up All Night will serve as a definitive voice within today's electronic music community, documenting monumental moments and curating the future of dance music culture via tastemaker music, official music videos, and live performance footage. The Up All Night videos are filmed in mini-documentary format and visually captured in the DIY style DIM MAK has come to conquer. The mini-documentaries visualize the lives of renowned DIM MAK artists onstage and beyond and feature new, exclusive, and unreleased music from DIM MAK artists and friends. Watch the Up All Night videos in full here: http://goo.gl/XQ5Kbk.
DIM MAK is taking the Up All Night brand to an international level via strategic partnerships with the world's leading music festivals. This year alone, the company has showcased large-scale, DIM MAK-branded stages at Tomorrowland in Belgiumand Beatpatrol in Austria. Back in the U.S., DIM MAK is hosting the Up All Night Stage at this year's Electric Zoo in New York City and the inauguralTomorrowWorld in Chattahoochee, GA.
The Up All Night series takes fans to beautiful Miami, FL at this year's Winter Music Conference, Ultra Music Festival, and the official Up All Night: Steve Aoki &
Friends Showcase plus more. The 3-part Miami edition captures performance footage, hilarious cameos, and wild party antics from electronic superstars Steve Aoki,Skrillex, Afrojack, A-Trak, Laidback Luke, Benny Benassi,
Borgore as well asrising DIM MAK artists Clockwork, Autoerotique, Felix Cartal, Dirtyphonics, Keys N Krates, Yolanda Be Cool, and many more. The most recent Up All Night entry documents DIM MAK's takeover of the Beatpatrol Festival in an epic 3-part seriesfeaturing performances from boss man Steve Aoki, Datsik, Autoerotique,Dirtyphonics, Angger Dimas, Proxy, and many more. Other Up All Night videos include DIM MAK's excursion to this year's SXSW in Austin, TX for the official DIM MAK SXSW showcase as well as a Spring Break special edition episode in Cabo San Lucas, Mexico.
"My vision of Dim Mak has always had a futuristic outlook, and we've remained a force within the independent music community since day one," says Dim Mak founder Steve Aoki. "Our voice is still heard and respected to this day, after more than 15 years of non-stop music and new noise. Up All Night takes these elements and puts them on video for the world to see. Our Up All Night videos and branded stages tell the story of Dim Mak, from beginning till today, and will continue to introduce the future leaders of music right to your eyes and ears."
Up All Night remains true to the punk rock roots of DIM MAK, reflecting youth culture and underground movements around the world. Its ethos encourages fans to live in the moment, to follow their dreams, to not let time fly by, and every other reason to stay Up All Night. DIM MAK will continue to partner with key players in the global electronic music scene as well as major music festivals across the world to spread Up All Night.DIM MAK remains as the forefront figure in independent music and will join similar record labels, agencies, media entities, and nightlife/lifestyle brands to further progress the growth of electronic music, hip-hop, indie/punk rock, and beyond. Keep track of the ongoing Up All Night video series here: http://goo.gl/XQ5Kbk.
About DIM MAK:
Since the label's inception in 1996, Dim Mak has thrived on a commitment to preserving a boundless, forward-thinking music community. Everything about Dim Makstems from founder Steve Aoki's "Do It Yourself" ethos to morph and move with the industry's ever-changing tides. It all started with a 7-inch record from obscure, SoCal hardcore ensemble Stickfigurecarousel in 1996. Dim Mak has since put out nearly500 releases to date and has broken artists from The Kills, Battles, Bloc Party, The Gossip, Klaxons, The Bloody Beetroots, MSTRKRFT, Felix Cartal, Datsik, and more. Dim Mak's current roster boasts major releases from Infected Mushroom,Clockwork, Angger Dimas, Azari & III, Keys N Krates, Dirtyphonics, and many more. For the last 10 years, Dim Mak has thrown the now iconic weekly Dim Mak Tuesdays events at
Dim Mak Studios in Hollywood, CA. Dim Mak has created a platform for many cutting-edge artists like Afrojack, Zedd, A-Trak, Lady Gaga,Borgore, Travis Barker, Kid Cudi, Justice, and
Zeds Dead amongst many others to break out into the world of music.
For more information on DIM MAK RECORDS, visit:
www.dimmak.com
www.facebook.com/dimmakrecs
www.twitter.com/dimmakrecs
www.youtube.com/dimmakrecords
www.soundcloud.com/dimmakrecords
www.instagram.com/dimmakrecs
