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Daniel Radcliffe to Return to Broadway in HOW TO SUCCEED... Spring 2011

Daniel Radcliffe to Return to Broadway in HOW TO SUCCEED... Spring 2011

Daniel Radcliffe will make his Broadway musical debut as J. Pierrepont Finch in a new production of the Tony and Pulitzer Prize-winning HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING, directed and choreographed by Tony and Emmy Award winner Rob Ashford bowing on Broadway in spring 2011.

The show will be produced by Broadway Across America, Craig Zadan and Neil Meron. HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING will follow Daniel Radcliffe's completion of filming Harry Potter and the Deathly Hallows, the final film of the largest grossing franchise in motion picture history. Further casting and a Broadway theater for this new production will be announced shortly.

Radcliffe starred in the reading of the show on December 21 at Playwrights Horizons. Click here for BroadwayWorld.com's report on the reading from an inside scoopster.

Daniel Radcliffe is best known for playing the title role in all five of the "Harry Potter" films to date, and will star again in the remaining titles. He recently made his Broadway debut, to much acclaim, in EQUUS. EQUUS also starred Richard Griffiths, with whom Daniel appeared in the highly successful production of the play in London's West End and in the Harry Potter films as well. Radcliffe won BroadwayWorld.com 's 2009 Theatre Fans' Choice Award for Best Leading Actor in a Play for his role in EQUUS.

Rob Ashford is currently helming the revival of PROMISES, PROMISES, now in previews as director/choreographer. His previous roadway credits include Cry-Baby (Tony® nomination), Curtains (Tony® nomination), The Wedding Singer (Tony® nomination), Thoroughly Modern Millie (2002 Tony® Award, Best Choreography), and The Boys From Syracuse (Roundabout). In London, the current production of A Streetcar Named Desire starring Rachel Weisz at the Donmar Warehouse, Parade at the Donmar Warehouse (Olivier nominations for Direction and Choreography), Evita (Olivier nomination), Guys and Dolls (Olivier nomination), Thoroughly Modern Millie (Olivier nomination), A Funny Thing Happened on the Way to the Forum and Once in a Lifetime (National Theatre). Other credits include Parade (Mark Taper Forum), Candide (La Scala, Milan, Chatelet, Paris), Tenderloin, Bloomer Girl, A Connecticut Yankee... and Pardon My English (Encores!). He provided choreography for the film Beyond the Sea directed by and starring Kevin Spacey. Mr. Ashford just won an Emmy Award for Outstanding Choreography for his work on the 81st Annual Academy Awards.

"How to Succeed" lovingly pokes fun at corporate America, with a book by Abe Burrows, Jack Weinstock and Willie Gilbert, and music and lyrics by Frank Loesser. Burrows and Loesser based the show on the best selling "How to Succeed in Business Without Really Trying" by Shepherd Mead, written as a "guide book" of how to climb the company ladder of modern American business.

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