Canadian-Based Silver Jeans Co. To Open 'Loft' At Stonebriar Centre

Silver Jeans Co., the Canadian-based company that has earned a reputation for high quality and well-fitting jeans in the mid luxury denim market, announced that it will officially open its "loft" concept store at Stonebriar Centre on October 25th in Frisco, Texas.

"We put a lot of work into making sure the store environment represents our brand," says Michael Silver, CEO, Silver Jeans Co.. "Consumers will be able to experience our brand values by visiting one of our lofts. We've created an environment that has a comfortable modern feeling but also lets our guests know that we're a historic brand with a rich 92-year history."

The Stonebriar Centre Silver Jeans Co. loft is designed to provide consumers with a unique and creative denim experience. Offering expert customer service with a well-trained staff of "Jeaners" (retail sales associates), the Silver Jeans Co. loft will be highly personalized, catering to customers' specific fit needs. From the unique sliding loft doors to the hanging hammock and eclectic mix of chairs throughout, The Stonebriar Centre loft was designed with a playful and fun feel. The rustic wood paneling, craftsman style denim bar and vintage Western Glove Works factory photos reflect the Silver Jeans Co. heritage.

The 2,000 square foot loft highlights the latest collection from Silver Jeans Co. and offers consumers a personalized approach to a full range of men's and women's signature denim fits and sportswear. The loft will feature the latest in digital technology with an innovative mobile point of sale system. A six foot media wall displaying the latest campaign and breakthrough music videos as well as behind the scenes features from Silver Jeans Co. campaign photo shoots will be the centerpiece. The Silver Jeans Co. loft will feature eco-friendly shopping bags and host community centric events for the Frisco, Texas area.

About Silver Jeans Co.

Silver Jeans Co.is a division of Western Glove Works, a family-owned business that has produced quality denim products for 90 years.In 1991, Michael Silver parlayed the family's vast denim experience into its own branded label and createdSilver Jeans Co.. Over the past 20 years,Silver Jeans Co.has become known by its devotees as the must-have brand for those who demand a perfect fit from their jeans. Currently headed by Allen Kemp, and designed by Janice Marks, the brand is a time-tested collection that blends modern and vintage details with intricate washes and creative designs.Silver Jeans Co.gives its fashion-savvy but cost-conscious customer the latest styles and best quality at a price that he or she can afford. Today the collection has grown to an international lifestyle brand offering men's, women's and extended size denim and denim-related sportswear to markets worldwide.Silver Jeans Co.products are sold in the US at independent retailers such as M. Fredric, specialty chains such as Buckle and major department stores such as Nordstrom, Macy's and Dillard's. Suggested retail price forSilver Jeans Co.jeans range from $80-100, $39-79 for tops and $89-119 for outerwear.

About Stonebriar Centre
Stonebriar Centre is owned and managed by General Growth Properties, a fully integrated, self-managed and self-administered real estate investment trust focused exclusively on owning, managing, leasing, and redeveloping regional malls throughout the United States. GGP's portfolio is comprised of 123 regional malls in the United States comprising approximately 128 million square feet of gross leasable area. For further information, visit www.ggp.com.